5 Ways to Boost Your Online Appointment Booking Page

By Cassandra @ Setmore

Writer, editor and scheduling product expert at Setmore Appointments.

I can’t stop writing about Setmore’s booking page. It’s the bread and butter of what we do, it’s where new customers come to book their first online appointment and returning customers book their next appointment. It’s where most of the action happens. So the question that’s been on my mind lately is, how do you make your booking page work even better?

This post is all about fine-tuning your Setmore booking page. The goal is to encourage best customer behaviors, namely the sharing of your booking page as well as making it easier to find via Google searches. New users will learn a lot, and Setmore veterans just might pick up a thing or two. So without further ado, let’s get started.

#1 Make your booking page URL easier to remember

First thing’s first: shorten your booking page URL to something memorable. You can do this in your Setmore account by going to Profile > Configure > Company Details. Under the section where it says “Your Booking Page URL,” click the “Edit URL” button, then enter your new URL and click outside the form field to save your changes.

The Configure menu in Setmore allows a user to customize his or her booking page URL.

Here’s how you get a custom .setmore URL in seconds.

Some advice to heed when you’re customizing your booking page URL – phrases are easier to remember than long company names with funky spellings. So if your business name is already taken or the name is difficult to remember, then use one of these handy formulas for a viable alternative:

Your city’s name + what your business does.
Ex: pdxhaircuts.setmore.com

A cool-sounding adjective + what your business does.
Ex: suavecuts.setmore.com

Your brand’s tagline or slogan.
Ex. looksharp.setmore.com

The goal is to contribute greater specificity to your URL and therefore make it more relevant to your audience, while still keeping it easy to remember.

#2 Make your booking page easier to find on Google

There’s a couple of things you can do to help ensure that your booking page is indexed by Google and other search engines. The first is to fill out the company details for your booking page (which you can do by going to Company Details menu we mentioned in Step #1). Setmore uses this information to populate the metadata on your booking page.

Text entered into the "About You" section of Setmore Configure copies into the metadata for your booking page. Your company details are used to fill in your booking page metadata.

For those who don’t know, metadata isn’t visible to your online customers, but it’s what Google looks at to determine keyword relevancy and page ranking on search results. Pay specific attention to the “Logo/Photo” and “About You” sections, which populate the meta image and meta description tags respectively. These will come into play later on – I’ll show you where.

Psst… wanna know another easy way to accelerate the indexing process? Add the booking page URL to your website and Facebook page. Why does this work? Because when Google gathers data for its rankings, it looks at existing pages first and then combs for new pages.

#3 Have your email signature do some work

Adding your booking page URL to your email signature is a nice touch. People who you email frequently will now have your booking page handy in their inbox, which is great in case they want to give a referral. Most email clients allow you to embed and hyperlink images with in your signature as well. However, I’d recommend sticking with plain text, as you’ll avoid browser incompatibility issues or spam filters, and you’ll encourage recipients to memorize the URL mnemonically.

Here’s a quick rundown of how to add your booking page URL to your email signature in Gmail.

  1. Log into Gmail and use the gear icon in the top right to navigate to Settings > General.
  2. Scroll down to Signature and draft your preferred signature block.
  3. Click “Save Changes” at the bottom of the form when you’re finished.

The Settings menu in Gmail allows a user to add his or her Setmore booking page URL to his or her email signature. I’d also recommend putting the link in red font to make it stand out.

#4 The business card maketh the man

Wi-Fi and smartphones are everywhere and yet business cards are still going strong. One could argue it’s the aesthetic of it… sharing your LinkedIn just isn’t as suave as sliding a crisp card (bone-white with raised type) across the table. So until the unforeseeable future when business cards become obsolete, they will still serve as a suitable place to advertise your booking page. The merits of this method rely solely on having a short and sweet URL (again which is why we put that as our #1 on this list).

A business card featuring a Setmore customized booking page URL. LinkedIn profiles: definitely not as hip as business cards.

#5 Social media, of course

I don’t need to tell you that your booking page URL should be on your Facebook profile, or in the About section of your Instagram, YouTube, and Twitter accounts. The real benefit of social media is the act of sharing, reposting and retweeting. And the thing that some businesses may have overlooked is that nobody can share your social account’s profile section.

You need to actively post your booking page URL to make it shareable, and you need to post it on the regular to make it effective. Whenever you post your booking page, make sure you mix it up by adding a new image, or doing something to give the post a sense of purpose and avoid the impression of spamming your followers. Advertising last-minute openings is always good reason for doing so.

Also noteworthy: when you post a link to Facebook or Twitter, these platforms will usually pull content from the link’s metadata to create a preview (this is what we were talking about at the tail end of #2, above). So the image that you provide for your logo and your “About You” description will be reproduced here.

Facebook post showing how metadata from a hyperlink is shown in the post's preview. This works on Facebook, LinkedIn and Twitter, among other platforms.

Luck favors the prepared

I know you’re busy so here’s some more good news: each of these only takes about five minutes to put into action, and all of them working together can offer a multiplicative value to your business. You’re building an environment that encourages success, and having more avenues to book an appointment or share referrals to your booking page means a greater likelihood of more appointments in the long run.


-The Setmore Team

What are some of your preferred methods for promoting your booking page? Let us know in the comments below!

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  • Hello,
    The Booking Slot Size setting is identical for all services.
    It is possible to have 2 different booking services for 2 Different Booking Slots. That’s because each service can have its own duration and I see that the Booking Slot Size setting can not be done for each service. This creates difficulties in the programming schedule.
    Thank you.

    • Hi Marius, in this case you’ll want to make the Booking Slot Size the lowest common denominator between two or more services. So for example, if I offer a 45 minute service and a 30 minute service, my Booking Slot Size should be 15 minutes. This will ensure that services can be stacked neatly, back-to-back.

  • What about multiple location and different hours for each location?
    Its the same business but some time if the week they are close in one clinic while they are open at the other location.

    • Hi Danny, while we don’t support multiple locations officially, there are a few possible workarounds. The first option is to add the location to the name of each staff member (so for example, “Cassandra – Grand St. Location” and “Beatrix – Division St. Location”. You can also categorize available services based on which location they are provided at, which will help give more visual differentiation on your Booking Page. See the support article on categories here

      The second method involves using your staff profiles as locations, but this will only be effective if you only have one service provider per location. In this case, you will input the location name as the staff’s name. Then, you can customize the label for “Provider” to read as “Location” instead. This setting is available under Apps & Integrations > Your Booking Page (Configure) > Customization. Use the form fields for “Show Provider As.” (see the bottom of the article here) Let me know if you have any questions!

  • After I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive four emails with the same comment. Is there an easy method you are able to remove me from that service? Thanks a lot!

    • Hi Lavern, unfortunately I do not have any options to do this. Can you check to see if any of the email notifications have an “unsubscribe” link on them? It may be in small font in a hard to find place.

  • Hi, I work as a business photographer working in different city’s buildings, countries, day to day, can this be configured euro/pound/dollar for each? and is it possible to configure day to day building to building.
    i.e monday building/city: A and tuesday Building/city: B

    thanks, have already used the basic setup and worked well for one place.
    I shall be upgrading either way.

    • Hi Nathan, as for your first query, currently you can only set one currency for your entire account. So, setting the currency to euro in your account will affect all schedules and booking pages. As for setting schedules by location, I would recommend setting up service categories to designate each location, and restrict the staff member working hours based on which services they provide at each location. Check out this support article on service categories to get started.

  • How can I book multiple appointments at my computer, if some wants waxing and a massage? I know how my client can do it from the online booking page. Thanks

    • Hi Lauren, Setmore does not currently support bundling services from your dashboard calendar, but as a workaround, you may book additional services back-to-back with the same staff member and customer. I hope that helps!

  • Just started with setmore in mid-june… loving it so far.
    I’ve sent an email, but thought I’d post here too, you may be able to light a fire under your webdev. The support site for setmore includes a “Contact” link, that does nothing (on desktop). I looked at the page source, and the contact link should open a modal-or pop-up window, with the contact form in it. The modal does not work. There is also a 2nd Contact link that is invisible to desktop, but will show up in mobile. This link gives the same form, only on its own page instead of a modal. I was able to copy the link from the source code, and navigate to it that way to put in my support request… but really, your guys need to fix this. Either delete the modal and make the mobile “contact” link good for all, or fix the modal.
    Also, is there a place for us to send functionality requests?

    • Larry, thank you for bringing this to my attention. I’ll see about rattling some cages on my end to get that fixed. As far as functionality requests, you can send them to help@setmore.com or post them on any of the blog articles here. The dev team prioritizes new features based on the number of requests received for that feature, and what we think will deliver the highest value to Setmore users. Everyone’s voice counts, but only if you speak up 🙂 Thanks for commenting!

  • How do I take appointments for multiple people in multiple locations?

    • Hi Jean, we don’t have an official “multiple locations” feature yet (don’t worry, it’s a high priority on our to-do list), but there is a workaround available by utilizing Service Categories in place of location. Check out Hack #1 from this blog post we published a few weeks ago, and this support article on using Service Categories, for more information.

  • I noticed that clients can add more than one service but I don’t see that option when I manually add an appointment. Can you all fix that? Also can you all add an option to duplicate a service when there are similar services & slight edits will distinguish the two?

    • Hi Gigi, you’re right, currently you can’t book multiple services in one appointment from the dashboard calendar. As a workaround, you may schedule services back-to-back to get the desired effect. Our dev team is currently prioritizing new features for the app, so I’ll let them know about your request. Thank you for commenting!

  • How can my clients see the appointments they booked via my booking page?

    When my client books more than one appointment it creates them as multiple customers causing not only multiple single entries but I’m not able to see all of their appointments in one place.

    Thank you

    • Hi Laura, I’d recommend that you enable the Customer Logins feature. This will allow your customers to create their own usernames and passwords for accessing your booking page, giving them the ability to check their appointments, and encouraging them to maintain a single login (which should cut down on the duplicates). Check out this support article for step-by-step instructions on how to set it up.

      Setmore also offers the ability to merge duplicate customers into a single entity. In your customer list, simply select two customers and a menu will pop up with the option to “merge customers.” Here’s the support article that covers that feature. I hope that helps!

      • Thank you sooooo very much!

  • Hi,

    Im wondering if Setmore allows us to maximise the number of bookings made each day? For eg. we start operations at 11am and each service takes 45 mins. Is it possible to have clients booking 11am instead of 1115 or 1130? And if a client books the 11am slot, is it possible to direct the next to book 1145am instead of 12pm?

    Mei Ying

    • Hi Mei Ying, you can accomplish this by setting your business start hours to 11am, and set the booking slot size to increments of 45 minutes. Doing so will ensure that clients can start booking appointments at 11am, then 11:45, then 12:30pm, and so on. You can set your business start time by navigating to Profile > Configure > Business Hours, and you can set your booking slot size by navigating to Profile > Configure > Booking Policies and scroll to the section titled “Booking Slot Size.” You can also check out this handy how-to article. Hope that helps!

  • How can my clients book more then one service?

    • Hi Sheri, you can enable multiple services booking under Profile > Configure > Booking Policies. Scroll down to the section titled “Provide Multiple Service” and toggle the switch to “on.” Check out the support guide for a step-by-step.

      • Thx also how do i remove myself from employees since i am the only one? How do I avoid sending an update to my client if i am just changing something for my records

        • Setmore needs at least one staff member to work, so unfortunately you can’t remove yourself from employees. However, you can enable the “skip the staff” option, which will forward all appointments made on your booking page to the first available staff member (or in this case, the only available staff member, which is you). To enable this feature, navigate to Profile > Configure > Booking Policies and scroll down to the section titled “Skip the Staff.” Flip the switch to “on” and you’re set! As for notifications, you can customize which notifications your customers receive by navigating to Settings > Notifications > Customer.