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To Brand or Not To Brand

Is branding necessary for solo entrepreneurs and small businesses? Brand is the gut feeling your customers get when they think about or interact with your business. Here’s another way of looking at it: your brand is just another word that… Continue Reading →

Software ROI and Top Requested Features for Service Businesses

Imagine baking a decadent and intricate five-layer sheet cake without adding any sugar to the batter. You figure you can just add some sugar somehow down the road. Perhaps with the perfect application of the correct technique, you might be… Continue Reading →

5 More Setmore Hacks to Nextlevel Your Appointment Scheduling

One of our aims with Setmore is to create an app that delivers more than just its list of features. We’ve spent many late nights, glued to our desks and lost in a sea of drained coffee cups, chiseling away… Continue Reading →

Retweet Setmore, Win a Setmore T-Shirt, Become a Hero (Ended 11/30)

UPDATE: This contest has ended as of November 30th, 2016. Thank you to all who participated! All through the month of November, we’re giving away free Setmore t-shirts! All you have to do is follow us on Twitter and retweet… Continue Reading →

The Best Way to Electrify Customers & Get More Reviews, Referrals, and Pre-bookings

In the field of physics, the First Law of Thermodynamics states that energy cannot be created nor destroyed in an isolated system. In other words, energy you put into something equals energy you get out of it, and customer experiences… Continue Reading →

Customer Expectations: The Tool You Didn’t Know You Had

Expectations tell a story of what your customer experience will be, regardless of what the experience actually is. However, the difference between the two will often determine if customers are satisfied with your business or if they find it wanting…. Continue Reading →

Cooking with Customers: Multiply the Value of Your Service by Teaching

We’ve all heard this phrase before: “Knowledge is power.” But what makes it so powerful? In the context of a customer interaction, you’re providing some service to a customer, you’re not there to teach them. But let’s consider a parallel… Continue Reading →

Lobbying for a 5-Star Customer Experience

The customer’s journey encompasses more than just your service, it also includes everything leading up to that service: booking the first appointment online, getting a text reminder the day before the appointment, and the 5-10 minutes of milling around the… Continue Reading →

New Features: Summer of Setmore 2016

The state of the Setmore union is strong. Our development team has made leaps and bounds to bring new features to the app and we’ve rounded up a summary of changes below. As you read on, know that many of… Continue Reading →

Turn Customer Anxiety into Excitement

On a balmy summer Friday in July, the CEO of Setmore Joshua Iwata and two other Setmore employees prepared to jump out of a plane. Engine fumes streamed into the back of the cabin and the pilot was playing Pokémon… Continue Reading →

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