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2 million trees: What it means when growth gives back

A business owner runs a nail salon in Phoenix. In a busy month, she books 90 clients, sends out hundreds of reminders, and still manages to leave five minutes early on a Friday. She’s not always thinking about trees.

But when your business grows, the impact goes further.

At Setmore, we dedicate 1% of our revenue to planting trees across the globe. Not 1% of profit — revenue. That distinction matters. It means our giving scales with our growth. As more businesses like Maya’s use Setmore to book more clients, build better schedules, and do more of what they love, Setmore grows. And as Setmore grows, so does our impact.

This Earth Day, we crossed 2 million trees planted.

Planting with purpose

2 million trees spans partners and ecosystems across the globe. Central to that is our partner Trees for the Future, recognized as a UN World Restoration Flagship in 2024. 

Their Forest Garden approach trains farming families across sub-Saharan Africa in regenerative agroforestry — restoring exhausted soil, growing food alongside trees, building income that doesn’t depend on clearing more land.

More than trees

When farmers join the program, only 13% are food secure. After just 12 months, 86% are no longer worried about going hungry. By year four, the average Forest Garden generates a 400% increase in annual income.

Land that was stripped bare becomes a working ecosystem. Wildlife returns. A family has something to pass on.

2 million trees aren’t scattered across a hillside. They’re woven into communities.

Growing to give back

There’s a version of giving back that happens at the end — once a company has made enough, grown enough, and can finally afford to be generous.

We don’t think that’s the only way. 

The business owner’s Booking Page helps grow her business. Setmore grows with businesses like hers. And those trees keep getting planted.

2 million trees is worth celebrating, but we’re just getting started. If you want to be part of this 1%, sign up to Setmore today — because that’s what truly matters. 

Lee

by Lee

Writes words. Has a dog.

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