A Case Study

Who is Lynsey Jess


I took a break from the beauty industry and lived in Dubai for five years working as a cabin crew member for the Emirates Airline. When we decided to move back to the UK, I was a little unsure whether or not I wanted to work for somebody else in a salon. Opening my own home salon was the perfect way for me to build up clientele. My aim is to allow my clients to enjoy that salon feel and experience.

“My typical work day starts with me waking up around 7:30 am and getting ready to open the salon at 9 am. The luxury of working from home is you never get stuck in any rush hour traffic.”

How Setmore helps


The reminder emails for all my clients reduce the number of "no-shows," and customers actually turn up for their appointments. I offer a variety of treatments and I don't have to carry an old fashioned diary everywhere I go. Even when I am out of the salon, I always have my schedule on my phone.

“Customers don't have to call the office phone and ask for a bikini wax for everyone to hear. Whether its 4 am on a Saturday morning or 10 pm on a Tuesday night, they can book it online, it's more private.”

My biggest challenge was answering the phone when my clients call to book appointments. I'm a one-girl band. I struggled being a receptionist and a beauty therapist. But, Setmore allows my clients to book themselves in for their own appointments.