Build your customer database with Airtable

Every new booking or contact syncs with your flexible database that your whole team can view, simply by connecting Sertmore and Aritable via Zapier. 

Airtable with Setmore application

One per customer

Airtable links customers to all their appointments. So you can see their full history and avoid duplicate rows in a spreadsheet.

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Easy team viewing

Filter by customer segment, check upcoming appointments, and see what’s coming today, all from one database.

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Ask the right questions

Who hasn’t booked in a while? What services are popping off? Which days are busiest? Your Airtable base knows.

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Bookings that tell the whole story

Every booking is a data point. From regulars to first-timers to Fridays only, it’s all there. Don’t sit on that goldmine, unused. 


A 5% boost in customer retention can increase profits by 25-95%. Data-driven decisions show you how to make an impact and keep customers coming back.

How to sync Setmore with Airtable.

  1. Open this template and sign in or click Try this template.
  2. Connect Setmore.
  3. Select your trigger.
  4. Connect your Airtable account and select your base and table.
  5. Map your Setmore fields to your Airtable columns.
  6. Click Test.
  7. Turn on Zap.


To learn more about the Zaps you can create with Airtable and Setmore, head to Zapier.


Let the data drive you

Every booking adds to your records, creating a clearer picture. Over time, that base tells you who you can retain, what to promote, and how to grow. 

Setmore + Airtable

A well-informed business strategy

Host a loyalty event

Customer retention means treating your VIPs right. Here’s how to throw a loyalty event that brings your best customers closer. 

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The best branding tools

Growing a brand takes the right software. These tools help you shape your brand, boost your presence, and match your ambition. 

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Share your Booking Page

More bookings mean more customers, which means more data for Airtable. Growth leads to growth; discover the best ways to share. 

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