When it comes to content creation or running a salon brand, standing out can be challenging. But it\u2019s not all about racking up views and likes\u2014while going viral doesn\u2019t hurt, it won\u2019t make or break your Instagram strategy.<\/p>\n\n\n\n
From bombastic balayages to perfecting pixies, cutting hair is just the beginning. Salon owners know they need to be finance experts, team managers, HR leaders, and more. And on top of that, handling marketing and social media takes things to a whole new level of busy.<\/p>\n\n\n\n
This guide offers quick, actionable tips to help you get seen, be consistent, and attract the right clients\u2014all in the name of seeing your bookings soar through your Instagram channel<\/p>\n\n\n\n
Fresh hair, flawless nails, perfectly shaped brows\u2014what do they all have in common? They\u2019re a treat for the eyes. Instagram is the ideal platform for flaunting your unique style and highlighting your best work \ud83d\udc85. Your audience and potential clients see what you can do, boosting your brand presence on social media.<\/p>\n\n\n\n
With over 2 billion users<\/a> on Instagram, there is plenty of opportunity to reach new customers. But, standing out from the millions of other salons and finding the right customers for your business takes a bit of strategic thinking.<\/p>\n\n\n\n Think local \u2013 how can you stand out in your geographical area? Sure, connecting with a global audience helps grow your following, but being a local legend trumps trending. Being the go-to salon in your area and creating content that resonates ensures that the right audience finds you. <\/p>\n\n\n\n Give the people what they want – Deliver content on styles, and promotions, share trend-setting looks, and spark conversations online. Pay attention to content that performs well\u2014more engagement means more eyes on your account, which can mean more bookings. <\/p>\n\n\n\n Here\u2019s why Instagram is such a powerful tool for salon owners:<\/p>\n\n\n\n For inspiration on hair salon Instagram accounts that just work \ud83d\udc81\u200d\u2640\ufe0f, click here<\/a>.<\/p>\n\n\n\n Naturally, once you create your Instagram, you\u2019ll want to dive right into posting photos, tutorials, and maybe some behind-the-scenes footage. But, setting up your profile for success should be priority number one. That way, all the content you create will help convert, not just attract.<\/p>\n\n\n\n Ensure your brand makes the most of Instagram\u2019s business features. By switching to a business account, you gain access to insights, can promote your brand using ads, and can add a \u2018Book now\u2019 button to your profile<\/a>.<\/p>\n\n\n\n The insights give you data on post performance, audience demographics, and activity patterns. This key information helps you determine who to target, what they like, and when to create a post to take advantage of a sale or particular event<\/p>\n\n\n\n Your brand name should be clear in your profile\u2014clients need to know they\u2019re in the right place. Including keywords and a concise description makes your profile more discoverable and helps visitors understand what you offer or specialize in. Finally, adding a booking link allows people to go from interested browsers to confirmed appointments without leaving the app.<\/p>\n\n\n\n This feature helps you showcase your offerings at the top of your profile, making it easy for visitors to browse instantly. Highlight prices, key testimonials, and seasonal promotions. Since you can edit these anytime, keeping them up to date ensures every visitor has the most relevant information.<\/p>\n\n\n\n 81%<\/a> of people use Instagram to research a service. Your profile should attract new clientswhile also providing all the details they need to make a booking. You only get one first impression\u2014make it count.<\/p>\n\n\n\n Let\u2019s be honest: Most salon owners reading this have probably already set up an Instagram account. Moving beyond the basics, you want to know how to make your content pop while standing head and shoulders above the rest. It has to be you, you, and\u2014oh yeah\u2014YOU!<\/p>\n\n\n\n 2 in 3<\/a> people say that Instagram lets them interact with a brand. If this is how clients reach out to you, why not start the conversation on the right note? Your content should resonate with your desired demographic. Your brand was created to attract like-minded people, and based on the profiles you’ve developed, your posts should get in the first word.<\/p>\n\n\n\n Examples of content that works for other salons and stylists:<\/p>\n\n\n\n A well-rounded strategy includes a mix of this type of content. However, the key aspect is finding your voice. A million different accounts could implement the same strategy, but what separates you is delivering in your brand voice. <\/p>\n\n\n\n It won\u2019t happen overnight, but the more you put out there, the more you\u2019ll craft and perfect your sound. Add splashes of humor, fails, hot takes, personal opinions, and anything you feel gets your personality front and center.<\/p>\n\n\n\n Remember how it was mentioned earlier that most people connect and interact with brands on Instagram? Well, make sure that communication flows both ways.<\/p>\n\n\n\n Posting? Great. Getting likes? Perfect. People commenting? Even better. But not engaging back? That\u2019s where it falls short. Your clients want to be heard\u2014and when you reply to their comments, share their stories that tag you, or even comment on their posts, you’re building a genuine sense of brand community.<\/p>\n\n\n\n Comment on other salons, share unique stylists and stay active online. The more you engage, the more the algorithm will love you<\/a>. <\/p>\n\n\n\n While growing your Instagram following and engaging with your audience are great for building your brand reputation, increasing your bookings has a direct impact on your bottom line. By capitalizing on Instagram\u2019s features, you can create multiple opportunities for your audience to be directed to your Booking Page<\/p>\n\n\n\n It\u2019s all about what works for your salon. Just starting out? Ads might be your best bet. Fully established? A \u2018Book now\u2019 button on your profile could be all you need. A clear call to action (CTA) can boost sales by 161%<\/a> and tailoring your social media strategy to converting leads will turn your salon into a thriving business.<\/p>\n\n\n\n Your brand voice is who you are as a salon\u2014it\u2019s your identity and what sets you apart from the competition. Sticking to that is essential to reinforcing your brand in the minds of your clients. However, tracking the performance of posts, A\/B testing, using Instagram Insights, discovering which posts drive bookings, and adjusting your strategy accordingly will uplift your business exponentially.<\/p>\n\n\n\n Stick to what\u2019s working, but don\u2019t be afraid to try something new\u2014you could start a new salon trend.<\/p>\n\n\n\n Adding a simple booking route not only enhances the client experience but also keeps people in your chair and helps your business thrive.<\/p>\n\n\n\n Get started with Setmore for FREE<\/a> and add booking to your Instagram now. Want to switch scheduling software? Book a demo<\/a> with one of our experts, and they\u2019ll guide you.<\/p>\n\n\n\n Balance. Connect. Grow.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to content creation or running a salon brand, standing out can be challenging. But it\u2019s not all about racking up views and likes\u2014while going viral doesn\u2019t hurt, it won\u2019t make or break your Instagram strategy. From bombastic balayages to perfecting pixies, cutting hair is just the beginning. Salon owners know they need…","protected":false},"author":27,"featured_media":9957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414,7],"tags":[],"class_list":["post-9956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grow-your-brand","category-howto"],"yoast_head":"\n\n
More than brand names and pics\u2014Setting up your Instagram<\/h2>\n\n\n\n
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Sleek, stylish, outlandish, iconic \u2013 this is your content strategy<\/h2>\n\n\n\n
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<\/li>\n\n\n\nIt\u2019s a two-way street<\/h2>\n\n\n\n
Make it bookable<\/h2>\n\n\n\n
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Stick to your roots, thread in new ideas<\/h2>\n\n\n\n
Blowout your bookings<\/h2>\n\n\n\n