{"id":9783,"date":"2024-02-23T15:40:45","date_gmt":"2024-02-23T10:10:45","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=9783"},"modified":"2024-08-13T19:47:02","modified_gmt":"2024-08-13T14:17:02","slug":"brand-discovery","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/brand-discovery\/","title":{"rendered":"Brand discovery: Only 16% of customers find your business through marketplaces"},"content":{"rendered":"\n<p>Visibility helps boost brand awareness and puts you on the radar of countless people\u2014creating more opportunities to make customers happy. Brands that actively engage their audience tend to forge lasting connections and expand their reach.<\/p>\n\n\n\n<p>New research*, shows that supporting your brand is the key to attracting new customers. <a href=\"https:\/\/assets.anywhereworks.com\/anywhereworks\/website\/pdf\/gybnm_info.pdf\"><strong>See the full report<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is brand discovery?<\/h2>\n\n\n\n<p>Brand discovery is one of the first steps in the customer journey, introducing people to your business, services, unique attributes, values and identity. It\u2019s the crucial moment where individuals form their first impression of what you\u2019re all about.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The marketplace conundrum<\/h2>\n\n\n\n<p>Only <strong>16%* of consumers discover new brands through marketplaces<\/strong>, suggesting that folks are searching for more personalized experiences.<\/p>\n\n\n\n<p>You\u2019ve stumbled upon them, heard of them, maybe even tried them out \u2013 we might have mentioned them ourselves <a href=\"https:\/\/www.setmore.com\/resources\/cons-of-online-marketplaces\">once<\/a> or <a href=\"https:\/\/www.setmore.com\/blog\/how-online-marketplaces-leave-you-short\/\">twice<\/a>. While marketplaces make comparing services or products convenient, do they truly benefit businesses or end-users?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.zendesk.co.uk\/blog\/customer-service-statistics\/\">60%<\/a> of customers base their purchase decisions solely on a brand&#8217;s service quality. Guarantee your gold standard customer experience every time by dealing with them directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let\u2019s shout about word-of-mouth<\/h2>\n\n\n\n<p>Word-of-mouth (WOM) remains one of the most powerful ways for brands to gain recognition and trust. Around <strong>53%*<\/strong> of consumers primarily discover new brands through WOM suggestions.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\"><strong>90%<\/strong><\/a> of people trust brand recommendations, even from strangers. This underlines the importance of exceptional service and a memorable brand that triggers positive conversations and referrals.&nbsp;<\/p>\n\n\n\n<p>Create unforgettable customer experiences and encourage them to spread the word, whether it&#8217;s through word of mouth or <a href=\"https:\/\/support.setmore.com\/en\/articles\/490944-customer-reviews\">digital reviews<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get seen in search results<\/h2>\n\n\n\n<p><strong>53%* <\/strong>of consumers primarily discover brands through online search engines, the highest percentage in our study. The bottom line: <a href=\"https:\/\/rockcontent.com\/blog\/search-engine-positioning\/#:~:text=a%20Clear%20Strategy-,What's%20Search%20Engine%20Positioning%3F,results%20for%20specific%20target%20keywords.\">search engine positioning<\/a> matters.&nbsp;<\/p>\n\n\n\n<p>Investing in SEO makes it easier to attract valuable viewers. <a href=\"https:\/\/www.setmore.com\/guides\/how-to-attract-customers-to-your-website\">Once on your website<\/a>, adding a <a href=\"https:\/\/www.setmore.com\/features\/website-widgets\">\u2018Book now\u2019<\/a> button is a simple way to direct people straight to your Booking Page and convert all those leads. Plus, <a href=\"https:\/\/neilpatel.com\/blog\/brand-awareness\/#:~:text=You%20can%20use%20PPC%20ads,of%20your%20potential%20customer%20base.\">PPC<\/a> ads can drive targeted traffic to your niche services.<\/p>\n\n\n\n<p>A personalized <a href=\"https:\/\/www.setmore.com\/features\/booking-page\">Booking Page<\/a> ensures your brand remains prominently featured at every customer touchpoint. Unlike marketplaces, it&#8217;s your brand that should be making a lasting impression on visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shine on social media&nbsp;<\/h2>\n\n\n\n<p>Social media has completely transformed how brands connect with their audience. With <strong>43%*<\/strong> of consumers finding new brands there, it&#8217;s a prime platform for engaging the target audience, sharing captivating content and raising brand awareness.<\/p>\n\n\n\n<p>Tap into social media&#8217;s discovery brand potential with a <a href=\"https:\/\/www.business2community.com\/social-media-articles\/4-simple-steps-building-dynamic-social-media-strategy-0616953\">dynamic strategy<\/a>. This means consistent posting and actively engaging with followers. Consumers often respond positively to brands that share their values and create relatable, useful or helpful content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discovered, loved, booked<\/h2>\n\n\n\n<p>When beloved, <a href=\"https:\/\/www.setmore.com\/how-to-grow-your-brand\">your brand<\/a> becomes the top choice wherever customers find it. Need online scheduling software to convert leads? Book a <a href=\"https:\/\/onboarding.setmore.com\/services\/5d370f33-49de-4180-b64b-1fd4e71f60a4?source=easyshare\">Demo<\/a> with our experts or <a href=\"https:\/\/www.setmore.com\/start-now\">Start FREE<\/a> now.<\/p>\n\n\n\n<p>Happy scheduling!<\/p>\n\n\n\n<p>*<em>We surveyed 6,000 online marketplace users in the US, UK, and Canada for our recent study conducted with OnePoll<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Visibility helps boost brand awareness and puts you on the radar of countless people\u2014creating more opportunities to make customers happy. Brands that actively engage their audience tend to forge lasting connections and expand their reach. New research*, shows that supporting your brand is the key to attracting new customers. See the full report. What is&#8230;","protected":false},"author":27,"featured_media":9784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16% Discover Your Brand Through Marketplaces | Setmore<\/title>\n<meta name=\"description\" content=\"Expand your business&#039;s reach beyond the marketplace by leveraging word-of-mouth, your website and social media to help customers discover your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.setmore.com\/blog\/brand-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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