{"id":9669,"date":"2023-10-10T13:22:41","date_gmt":"2023-10-10T07:52:41","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=9669"},"modified":"2024-01-09T20:07:07","modified_gmt":"2024-01-09T14:37:07","slug":"podcast-schedule","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/podcast-schedule\/","title":{"rendered":"How to make a podcast schedule for your brand"},"content":{"rendered":"\n

The rise of smartphones and mobile devices, on-demand content, and audio platforms like Spotify and Apple Podcasts has paved the way for the increased popularity of podcasts. According to a report by Demand Sage, more than 460 million people around the globe listen to podcasts. This number is projected to increase to about 505 million next year<\/a>.<\/p>\n\n\n\n

What does this mean to leaders like you?<\/p>\n\n\n\n

If you\u2019re looking for a creative way to promote your brand, capture more leads, and position yourself as an expert in your field, consider launching a podcast channel for your business.<\/p>\n\n\n\n

Podcasts, in a nutshell<\/h2>\n\n\n\n

A podcast is a new media content primarily in an audio format<\/strong>. It typically involves discussion of a particular topic by one, two or more speakers. Depending on the topic and speaker, a podcast may have different goals, such as sharing valuable information, raising awareness of a brand, or simply entertaining.<\/p>\n\n\n\n

Podcasting began in 2004 when Adam Curry and Dave Winer created \u201ciPodder\u201d, a program that allowed online users to download audio files from the Internet which they could conveniently listen to on their iPods. This was when the term “podcast” emerged \u2013 combining the words “iPod” and “broadcast\u201d.<\/p>\n\n\n\n

Initially, podcasts were created by amateur content creators, but as more and more people consumed this type of content, professionally produced podcasts became popular. Today, there are millions of podcasts available on a variety of topics, from news and current events to technology and advice. Businesses have also started embracing podcasts as part of their branding and marketing strategies<\/strong>.<\/p>\n\n\n\n

The perks of professional podcasts<\/h2>\n\n\n\n

Podcasts have been integral to the growth of brands in beauty<\/a>, medical<\/a>, business consulting<\/a> and more.<\/p>\n\n\n\n

Increase brand awareness<\/h3>\n\n\n\n

Podcasting can help your business reach a wider audience and create long-term engagement with your brand. As people listen to your podcast, they become familiar with your team, mission and values, while learning more about your products or services.<\/p>\n\n\n\n

Position yourself as an expert<\/h3>\n\n\n\n

Podcasts work similarly to webinars<\/a>. By sharing your expertise and insights in a public forum, you build trust and credibility with potential customers. Your brand is also further humanized as listeners connect to the people behind the business.<\/p>\n\n\n\n

Generate leads from podcasting<\/h3>\n\n\n\n

There are countless ways to include calls to action in your podcasts, from mentioning your website URL in your script, to including booking links<\/a> in episode descriptions. Whether you want to increase site traffic, provide more demos, or convince listeners to make a purchase, a well-placed CTA makes a huge difference.<\/p>\n\n\n\n

Create collab opportunities<\/h3>\n\n\n\n

Podcasting is a great opportunity to invite guests, like other business owners, for conversations and panel discussions. You create a space to cross-promote your services and reach more than your own audience. Expanding your network in this way can lead to future business partnerships, ambassadorship, campaigns and more.<\/p>\n\n\n\n

Before joining the mic<\/h2>\n\n\n\n

Here\u2019s what to keep in mind ahead of launching your podcast.<\/p>\n\n\n\n

Identify your \u2018what\u2019 and \u2018why\u2019<\/h3>\n\n\n\n

Just because it\u2019s trending doesn\u2019t mean you need to jump on the bandwagon. Before deciding to launch a podcast, it\u2019s important to establish what to offer<\/strong> and why it\u2019s valuable<\/strong> to your target audience.<\/p>\n\n\n\n

Determine your niche and goals from the get-go. Are you going to share information that addresses your listeners\u2019 pain points? Or will you simply promote your products and discuss their benefits?<\/p>\n\n\n\n

Defining a primary purpose makes it easier to structure your podcast and plan topics for your core audience.<\/p>\n\n\n\n

Focus on providing value<\/h3>\n\n\n\n

When thinking about topics to discuss, always ask, \u201cWhy should my audience care?\u201d<\/p>\n\n\n\n

Put yourself in their shoes, identify their needs and wants, and carefully think about what they get from your content. This way, you can provide beneficial information<\/strong> and your brand goes beyond making noise. When listeners know your content offers value, they\u2019ll continue to follow you and become brand-loyal.<\/p>\n\n\n\n

Invest in quality tools<\/h3>\n\n\n\n

Podcasting has become a mainstream form of media; you only need a smartphone to record and share content. This is ideal for business owners who want to test the traction of their podcasts before purchasing professional equipment like microphones, cameras and soundboards, and potentially renting studio space.<\/p>\n\n\n\n

Research the best podcast recording software based on your current setup and access to recording tools. For podcast scheduling, utilize an online calendar<\/a> that lets you plan and delegate individual tasks for each episode.<\/p>\n\n\n\n

Plan (and stick to your plan)<\/h3>\n\n\n\n

To run a successful podcast channel for your business, organization is just as important as creativity. From generating topic ideas and writing scripts, to recording and editing your episodes, you\u2019ll need to pay attention to the details to ensure a reliable stream of content<\/strong>.<\/p>\n\n\n\n

If you follow a structured process, production will become more manageable over time. Here are a few items to include in your podcast planning checklist:<\/p>\n\n\n\n