{"id":8706,"date":"2022-05-23T15:58:54","date_gmt":"2022-05-23T10:28:54","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=8706"},"modified":"2024-01-09T20:08:22","modified_gmt":"2024-01-09T14:38:22","slug":"silent-services","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/silent-services\/","title":{"rendered":"Makeovers on mute: A new way to increase your salon\u2019s client base"},"content":{"rendered":"

You might\u2019ve heard the phrase, \u201cSilence is golden.\u201d Well, when it comes to the salon business, that\u2019s increasingly the case. More and more clients are requesting silent services<\/b>. They want to work, chill, read or just switch off while you do your thing.<\/p>\n

This phenomenon isn\u2019t entirely new but might sound wild to hairdressers, barbers and stylists who rely on rapport (as well as their standout skills) to keep clients coming back. The pandemic has changed what consumers want, with many now preferring vocal distancing<\/b>.<\/p>\n

And it\u2019s not just your audience. Salon team members can feel drained from having to take on confidant duties, while also providing their services. Dispensing advice and listening to people\u2019s stories is often expected of stylists. It\u2019s only natural for you to want a break now and then \u2013 or go all-in and offer silent services only.<\/p>\n

Read more about this at The Guardian<\/a>. Below, we\u2019ve highlighted a few ways you can introduce silent services to appeal to more clients<\/b> and give your team additional options at work<\/b>.<\/p>\n

 <\/p>\n

Add a new silent salon service.<\/h2>\n

Create a new service<\/a> as usual but be sure to label it as \u2018silent\u2019 in the service name and description. When scheduled, the relevant staff member gets an instant confirmation that specifies whether it\u2019s a standard or silent appointment.<\/p>\n

\"silent<\/p>\n

    \n
  1. In your web app, open Settings > Services<\/b> and click ‘+ Add service’ in the top-right.<\/li>\n
  2. Add a name and description for your silent service, and specify the duration and cost.<\/li>\n
  3. Assign salon staff to provide the silent service.<\/li>\n
  4. Click the ‘Save’ button and the silent service is bookable.<\/li>\n<\/ol>\n

    If there are two versions of the same service, e.g. \u2018Eyebrow tinting\u2019 and \u2018Eyebrow tinting (Silent)\u2019, we recommend listing them together on your Booking Page. This way, visitors can see their options clearly.<\/p>\n

     <\/p>\n

    Ask your clients if they prefer a quiet cut.<\/h2>\n

    If you\u2019d like to offer a silent option for all of your services, consider adding a custom field<\/a> to your intake form. This way, you don\u2019t need to edit your service menu. Your team members can simply check a client\u2019s preference before their appointment.<\/p>\n

    \"custom<\/p>\n

      \n
    1. In your web app, go to Settings > Booking Page > Booking Policies > Contact Fields<\/b>.<\/li>\n
    2. Select \u2018+ Add field\u2019 and specify a label such as \u201cGet styled in silence? Yes\/No.\u201d You can make completing the field mandatory.<\/li>\n
    3. Click \u2018Save\u2019 and the custom field appears on your Booking Page intake form.<\/li>\n<\/ol>\n

      There\u2019s no need for guesswork based on how chatty a client seems. And clients can enjoy the calm from the get-go, without having to request it.<\/p>\n

       <\/p>\n

      Promote silent services with a pop-up.<\/h2>\n

      Whether you offer specific silent services or shushed versions of every service, you want to draw attention to this new offering. Create a Booking Page pop-up<\/a> to raise awareness as soon as visitors click through and gain an edge over your competitors.<\/p>\n

      \"silent<\/p>\n

        \n
      1. Open your web app and go to Settings > Booking Page > Booking Policies > Notes for your customer<\/b>.<\/li>\n
      2. Type your promo message in the form field provided and click outside of it to save.<\/li>\n
      3. Open your Booking Page to verify your pop-up displays.<\/li>\n<\/ol>\n

         <\/p>\n

        Give them the silent treatment ?<\/h2>\n

        The greater flexibility your salon or barbershop offers, the wider its client reach becomes. Work with what\u2019s working and take note of changing consumer habits. If your local area is dense with competitors, introducing silent services is an ideal way to differentiate your business.<\/p>\n

        Noticed any other trends in salon booking? We always<\/b> want to hear from you. Let us know on IG, Facebook, Twitter or LinkedIn. You can also visit our salon resources<\/a> to find more articles, and videos to grow your business.<\/p>\n

        Happy scheduling!<\/p>\n","protected":false},"excerpt":{"rendered":"You might\u2019ve heard the phrase, \u201cSilence is golden.\u201d Well, when it comes to the salon business, that\u2019s increasingly the case. More and more clients are requesting silent services. They want to work, chill, read or just switch off while you do your thing. This phenomenon isn\u2019t entirely new but might sound wild to hairdressers, barbers…","protected":false},"author":5,"featured_media":9568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,261,10],"tags":[243,33,138],"class_list":["post-8706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-howto","category-industry","category-resources","tag-beauty","tag-booking-page","tag-salon"],"yoast_head":"\nMakeovers On Mute: Introducing Silent Services - Setmore<\/title>\n<meta name=\"description\" content=\"Bring more clients to your salon's doors by introducing silent services. Your audience and team feel no pressure to talk! 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