{"id":86,"date":"2014-03-10T02:52:57","date_gmt":"2014-03-10T09:52:57","guid":{"rendered":"http:\/\/www.setmore.com\/blog\/?p=32896084409"},"modified":"2022-06-30T17:54:29","modified_gmt":"2022-06-30T12:24:29","slug":"social-media-tactics-for-local-business","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/social-media-tactics-for-local-business\/","title":{"rendered":"Engage the Page: 5 Social Media Tactics Taking Local Businesses to the Top"},"content":{"rendered":"

In 2013, nearly 1 in 4 people used social media, and by 2017, an estimated 2.55 billion people will use social media worldwide according to a recent report. That’s a huge audience, which means social media is a valuable marketing platform. However, you have to learn social media to use it properly to reach the top. Check out these five social media tactics that are taking businesses to the top to help you learn how to do it.<\/p>\n

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\"social<\/p>\n

Engaging on Social Media<\/h3>\n

One common misconception about social media is that it’s a goldmine for prospects where you can simply share your links and gain followers. Social media requires much more engagement if you want your marketing efforts to succeed.
\nThink it’s not that big of a deal? According to a Lithium study<\/a>, 53 percent of respondents say they expect a company to reply to their tweets within an hour. That number increases to 72 percent when the customer has a complaint about the company.
\nYou can engage with your followers by responding to comments, addressing concerns, hosting Twitter chats, and sharing or retweeting customers’ updates.<\/p>\n

The Use of Hashtags<\/h3>\n

Hashtags have been around on social media for a long time and are popular among Twitter users, but they’re starting to gain traction on more networks such as Facebook, Instagram, and Pinterest<\/a>. On social media, hashtags turn the following words into a clickable link that allow users to see a list of similar content and updates. Using hashtags puts your updates in those lists, helping you reach a wider audience.
\nA post on Business2Community<\/a> gives an in-depth look at how to effectively use hashtags. Some tips include:<\/p>\n

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  1. Use hashtags sparingly.<\/li>\n
  2. Keep your hashtags simple.<\/li>\n
  3. Make your hashtags relevant.<\/li>\n<\/ol>\n

    Many companies also use hashtags to gain social media traction through campaigns rather than simple mentions. For instance, T-Mobile<\/a> uses #Unleash on Twitter<\/a> to spread the word about its new services. This campaign involves no contracts, and the company will even pay the fees for you to cancel your old service if you switch over to its new plans.<\/p>\n

    Sharing Visual Content<\/h3>\n

    Approximately 65 percent of people are visual learners<\/a>. To better connect with your audience and offer more entertainment, share a fair amount of visual content opposed to text updates.
    \nExamples of visual content you can share on social media include:<\/p>\n