{"id":71,"date":"2012-09-25T21:45:00","date_gmt":"2012-09-26T04:45:00","guid":{"rendered":"http:\/\/getsetmore.tumblr.com\/post\/32273325761"},"modified":"2022-06-30T17:30:14","modified_gmt":"2022-06-30T12:00:14","slug":"client-spotlight-call-the-apple-guy-2","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/","title":{"rendered":"Setmore &#8211; Client Spotlight: Call The Apple Guy"},"content":{"rendered":"<p><em>Alejandro Lopez is a man on a mission, and his mission is simple &#8211; to make sure that his customers get the most out of their Apple products. Apple is at the forefront of manufacturers creating the \u201cnext big thing,\u201d and has been since the first fruity iMac rolled off the conveyor belt, but each new toy comes with a new set a features, bringing a new set of questions and potential issues to the table. <\/em><\/p>\n<p><!--more--><\/p>\n<p><em>Such specialized products require specialized support, which is where Alejandro comes in. His mobile tech support business is only a little over a year old, but he\u2019s already seeing big success thanks in part to his \u201cpay what you want\u201d pricing model.\u00a0<\/em><\/p>\n<p class=\"p1\">He describes how he first got started, \u201cAs a former Apple employee, I realized that there was a increasing need for people to keep up with all the cool new products that Apple brought to market. People love these things but many need a little help figuring out how to use them. For this reason I decided to leave the best job I\u2019ve ever had to go out on an adventure looking to fulfill that need. This was a year ago, this last July.\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p class=\"p1\"><strong>What kind of services does does Call The Apply Guy offer?<\/strong><\/p>\n<blockquote>\n<p class=\"p1\">The services that the Apple stores provide: One to One Training, Support, and Repairs (right in front of you)\u00a0are the best in its class. My company provides the same services with the same level of quality with the exception that we come to the customer. No need to carry a 27\u201d iMac all the way to the store, and it\u2019s less noisy.<\/p>\n<\/blockquote>\n<p><strong>\u00a0<\/strong><\/p>\n<p class=\"p1\"><strong>What made you decide to go with the \u201cPay What You Want\u201d model? Do you have a suggested donation for each service, or do you let your customers choose completely?<\/strong><\/p>\n<blockquote>\n<p class=\"p1\">One of the hardest things to figure out for me was how much to charge. Some times, at the end of a session, I\u2019d leave feeling like I over charged the customer. Some other times I felt like I didn\u2019t charge enough. This took away a great deal of joy out of my job. I hated feeling this way. I wanted to help but when I over charged I felt like I did a disservice. On the other hand when I didn\u2019t charge enough it made it hard to afford to do the job I love, so one day a lady asked me the big question, \u201cso, how much do I owe you?\u201d and I threw a number. She said \u201cGet out, that\u2019s too little.\u201d So at that point a light went on. I wonder how many people want to pay more but I don\u2019t let them. On the other hand I wonder how many people never called again because they couldn\u2019t afford the service. It was at this point that I decided to leave it up to customers to choose how much they are happy to pay. Crazy guy, you may say, but it\u2019s worked out just fine. I\u2019ve never had this much work before.<\/p>\n<\/blockquote>\n<p><strong>\u00a0<\/strong><\/p>\n<p class=\"p1\"><strong>What has surprised you the most about doing business in this way?\u00a0<\/strong><\/p>\n<blockquote>\n<p class=\"p1\">The surprising part is that not a single customer has taken advantage or abused. People have been very generous. I think its because they realize that our main goal is to help in any way possible, and they are happy to pay for that.<\/p>\n<\/blockquote>\n<p><strong>\u00a0<\/strong><\/p>\n<p class=\"p1\">Alejandro uses Setmore to let his customers book directly from his website, CallTheAppleGuy.com \u201cI love it. It is user friendly and it looks great, which is important for my customers.\u201d<\/p>\n<p class=\"p1\">He can sum it all up like this: \u201cThe best of all is that I get to do the job I love.\u201d\u00a0We couldn\u2019t agree more, Alejandro! We\u2019re so glad that when we do what we love, it helps you do what you love!<\/p>\n<p class=\"p1\"><em>Call The Apple Guy services Newport Beach, CA and surrounding areas. Call The Apple Guy is not affiliated with Apple, Inc., besides that they love the same awesome products!<\/em><\/p>\n<p class=\"p1\"><em><br \/>\n<\/em><strong>Would you like to see your business featured in Setmore\u2019s blog? Send us an e-mail any time, help@setmore.com.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Alejandro Lopez is a man on a mission, and his mission is simple &#8211; to make sure that his customers get the most out of their Apple products. Apple is at the forefront of manufacturers creating the \u201cnext big thing,\u201d and has been since the first fruity iMac rolled off the conveyor belt, but each&#8230;","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[47],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-spotlight","tag-client-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Client Spotlight: Call The Apple Guy - Setmore<\/title>\n<meta name=\"description\" content=\"Alejandro uses SetMore to let his customers book directly from his website, CallTheAppleGuy - I love it. It&#039;s user friendly and it looks grt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Spotlight: Call The Apple Guy - Setmore\" \/>\n<meta property=\"og:description\" content=\"Alejandro uses SetMore to let his customers book directly from his website, CallTheAppleGuy - I love it. It&#039;s user friendly and it looks grt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Setmore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SetmoreAppointments\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-26T04:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T12:00:14+00:00\" \/>\n<meta name=\"author\" content=\"Setmore Appointments\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@setmore\" \/>\n<meta name=\"twitter:site\" content=\"@setmore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Setmore Appointments\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/\"},\"author\":{\"name\":\"Setmore Appointments\",\"@id\":\"https:\/\/www.setmore.com\/blog\/#\/schema\/person\/722cd58881db8a3d39eae3db28fbfed6\"},\"headline\":\"Setmore &#8211; Client Spotlight: Call The Apple Guy\",\"datePublished\":\"2012-09-26T04:45:00+00:00\",\"dateModified\":\"2022-06-30T12:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/\"},\"wordCount\":713,\"publisher\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/#organization\"},\"keywords\":[\"client spotlight\"],\"articleSection\":[\"Customer Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/\",\"url\":\"https:\/\/www.setmore.com\/blog\/client-spotlight-call-the-apple-guy-2\/\",\"name\":\"Client Spotlight: Call The Apple Guy - Setmore\",\"isPartOf\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/#website\"},\"datePublished\":\"2012-09-26T04:45:00+00:00\",\"dateModified\":\"2022-06-30T12:00:14+00:00\",\"description\":\"Alejandro uses SetMore to let his customers book directly from his website, CallTheAppleGuy - I love it. 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