{"id":5386,"date":"2021-01-11T16:50:55","date_gmt":"2021-01-11T11:20:55","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=5386"},"modified":"2025-06-24T13:08:00","modified_gmt":"2025-06-24T07:38:00","slug":"online-booking-business-innovation","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/online-booking-business-innovation\/","title":{"rendered":"How online booking has helped businesses adapt and innovate"},"content":{"rendered":"\n<p>Adapt, change, pivot &#8211; three words that small businesses have become all too familiar with, given the unprecedented changes due to Covid-19.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As operational requirements continue to change for businesses across the world, <a href=\"https:\/\/www.setmore.com\/blog\/5-ways-boost-online-appointment\/\">online booking<\/a> software can assist in responding to customer needs. During the coronavirus outbreak and subsequent lockdown, <strong>63% of Setmore users directed their customers to book directly via their <\/strong><a href=\"https:\/\/www.setmore.com\/features\/booking-page\"><strong>Booking Pages<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Giving customers the freedom to <a href=\"https:\/\/www.setmore.com\/blog\/let-customers-self-book\/\">self-book<\/a> streamlines day-to-day processes. In turn, this added efficiency allows business leaders to focus on adapting their services.<\/p>\n\n\n\n<p>Setting up an online booking system with <a href=\"https:\/\/www.setmore.com\/features\/booking-page\">self-scheduling<\/a> ensures a safer environment for staff and customers. In-person appointments can be organized to adhere to social distancing guidelines, giving control over the number of people within the premises.&nbsp;<\/p>\n\n\n\n<p>When a customer self-books, both the service provider and customer receive an instant appointment confirmation. Online booking software can also automate <a href=\"https:\/\/www.setmore.com\/features\/email-reminders\">email<\/a> or <a href=\"https:\/\/www.setmore.com\/features\/text-reminders\">text reminders<\/a> to provide prompts hours, days or weeks before sessions. Not only does this offer convenience for customers, <strong>56.8% of users noticed fewer appointment no-shows<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/customerthink.com\/2021-customer-experience-trends-and-tactics\/\">59% of consumers<\/a> care more about the customer experience than they did pre-pandemic.&nbsp; <a href=\"https:\/\/www.setmore.com\/online-scheduling\">Online scheduling<\/a> software helps reduce time spent on administration, so businesses can focus on providing excellent customer experiences.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter wp-image-7969 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/woman-sitting-front.jpg\" alt=\"woman sitting front\" width=\"700\" height=\"333\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/woman-sitting-front.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/woman-sitting-front-250x119.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/woman-sitting-front-120x57.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Empowering customers<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.setmore.com\/blog\/benefits-self-scheduling-software\/\">Online self-scheduling<\/a> gives customers the freedom to choose their appointment slots 24\/7.<\/p>\n\n\n\n<p>Setmore commissioned a survey of over 400 customers. In the survey, <strong>43% of users rated self-scheduling as the most important feature of their appointment booking platform<\/strong>. Responses spanned across various sectors, including personal services and technology.&nbsp;<\/p>\n\n\n\n<p>With many day-to-day elements of our lives now subject to stricter controls, businesses can give customers back a little bit of freedom when booking services.<\/p>\n\n\n\n<p>Customers can schedule an appointment online when it suits them, cutting the <a href=\"https:\/\/www.accenture.com\/t20170412t073547z__w__\/us-en\/_acnmedia\/pdf-6\/accenture-patient-engagement-digital-self-scheduling-explode.pdf\">average time to schedule from 8.1 minutes via telephone<\/a> to just a few quick clicks.<\/p>\n\n\n\n<p>Businesses can direct customers to their online Booking Pages and spend more time on their day-to-day operations without the distractions of making manual appointments.<\/p>\n\n\n\n<p>With Setmore, Booking Pages can be customized with a unique URL, business logo and branding, reviews and Instagram posts. <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/personalizing-the-customer-experience-driving-differentiation-in-retail\">With 80% of customers seeking a personalized experience<\/a>, this helps increase trust in companies and their services.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter wp-image-7970 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/mobile-and-credit-card.jpg\" alt=\"mobile and credit card\" width=\"700\" height=\"333\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/mobile-and-credit-card.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/mobile-and-credit-card-250x119.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/mobile-and-credit-card-120x57.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Adapting schedules<\/strong><\/p>\n\n\n\n<p>With online booking software, businesses can easily adapt appointments and instantly let customers know of any changes.<\/p>\n\n\n\n<p>The pandemic forced healthcare and personal service providers to take a number of extra precautions when re-opening their physical premises, including controlled hygiene measures.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/support.setmore.com\/en\/articles\/490952-buffer-time\">buffer time<\/a> solution &#8211; time-slots set between appointments &#8211; enables staff to carry out cleaning procedures and ensure businesses adhere to new guidelines. Since January 2020, <strong>45% of personal service providers said they have introduced buffer times<\/strong> between appointments to maintain social distancing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter wp-image-7971 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/cleaning-cloth.jpg\" alt=\"cleaning cloth\" width=\"700\" height=\"333\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/cleaning-cloth.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/cleaning-cloth-250x119.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2021\/01\/cleaning-cloth-120x57.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p><strong>Virtual Appointments<\/strong><\/p>\n\n\n\n<p>With the surge in virtual appointments across industries, video integrations with <a href=\"https:\/\/www.setmore.com\/zoom\">Zoom<\/a> and <a href=\"https:\/\/www.setmore.com\/integrations\/google-meet\">Google Meet<\/a> have seen widespread popularity.<\/p>\n\n\n\n<p>As businesses transition online, video meetings have enabled many to open up services to a global audience. Video conferencing integrations turn browsers into a <a href=\"https:\/\/www.setmore.com\/features\/schedule-virtual-meetings\">virtual meeting space<\/a>. With integrations, all customers have to do is click a link at a scheduled time to meet face-to-face.&nbsp;<\/p>\n\n\n\n<p>Industries embracing virtual appointments include healthcare, property and real estate, education and legal\/consulting.<\/p>\n\n\n\n<p>While the <a href=\"https:\/\/www.mckinsey.com\/business-functions\/risk\/our-insights\/covid-19-implications-for-business\">lasting effects of Covid-19 on businesses are unknown<\/a>, an effective scheduling tool can streamline business operations while helping businesses, their staff and customers stay safe.<\/p>\n\n\n\n<p><em>For more information on the pivotal role of appointment scheduling software for businesses during Covid-19, download our latest white paper.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Adapt, change, pivot &#8211; three words that small businesses have become all too familiar with, given the unprecedented changes due to Covid-19.&nbsp;&nbsp; As operational requirements continue to change for businesses across the world, online booking software can assist in responding to customer needs. During the coronavirus outbreak and subsequent lockdown, 63% of Setmore users directed&#8230;","protected":false},"author":19,"featured_media":7968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[34,239,238,131,141,228],"class_list":["post-5386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photo","category-resources","tag-booking-pages","tag-buffer-time","tag-buffertime","tag-reminders","tag-self-booking","tag-teleport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Booking: Drive Business Innovation with Setmore<\/title>\n<meta name=\"description\" content=\"As operational requirements continue to change for businesses across the world, online booking software can assist in responding to on-going customer needs.\" \/>\n<meta name=\"robots\" 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