{"id":5261,"date":"2020-11-02T20:26:26","date_gmt":"2020-11-02T14:56:26","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=5261"},"modified":"2026-01-02T15:05:09","modified_gmt":"2026-01-02T09:35:09","slug":"set-up-for-holiday-shopping-in-2020","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/set-up-for-holiday-shopping-in-2020\/","title":{"rendered":"5 ways to prepare for holiday shopping \u2013 small business ideas"},"content":{"rendered":"\n<p>It\u2019s that time of year when your customers start thinking about the holidays. As gift searching and list making increase foot traffic and online searches, being prepared to handle the business boost will help you capitalize on this annual surge.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.accenture.com\/gb-en\/insights\/consulting\/consumer-holiday-research?utm_source=chatgpt.com\">Accenture<\/a>, 87% of shoppers plan to spend the same or more this holiday season compared with last year.<a href=\"https:\/\/www.accenture.com\/gb-en\/insights\/consulting\/consumer-holiday-research?utm_source=chatgpt.com\"> <\/a>And a growing number of consumers are opting for <a href=\"https:\/\/www.bcg.com\/publications\/2025\/how-retailers-de-risk-2025-holiday-shopping-season?utm_source=chatgpt.com\">hybrid shopping journeys: browsing or discovering products online<\/a>, then completing the purchase in-store, or vice versa.<a href=\"https:\/\/www.bcg.com\/publications\/2025\/how-retailers-de-risk-2025-holiday-shopping-season?utm_source=chatgpt.com\">&nbsp;<\/a><\/p>\n\n\n\n<p>To welcome these shoppers, your online and offline brand presence need to reflect one another\u2014clear, connected. Though in-person shopping has bounced back, many consumers continue to use the web to browse, compare, window-shop, or book services in advance.<\/p>\n\n\n\n<p>Here are five proven ways to prepare yourself for the holiday season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Give customers the gift of easy booking, right from your website<\/h2>\n\n\n\n<p>With shoppers planning to spend as much or more this year, the easiest path often wins. Adding a \u2018Book Now\u2019 button to your website lets visitors schedule instantly, capturing their interest when it counts, instead of reaching out to book an appointment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"442\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/1.-Give-customers-the-gift-of-easy-booking-right-from-your-website-700x442.png\" alt=\"\" class=\"wp-image-10003\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/1.-Give-customers-the-gift-of-easy-booking-right-from-your-website-700x442.png 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/1.-Give-customers-the-gift-of-easy-booking-right-from-your-website-250x158.png 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/1.-Give-customers-the-gift-of-easy-booking-right-from-your-website-120x76.png 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/1.-Give-customers-the-gift-of-easy-booking-right-from-your-website.png 760w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>Refresh your online presence for the holidays:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update service details&nbsp;<\/li>\n\n\n\n<li>Adjust seasonal hours&nbsp;<\/li>\n\n\n\n<li>Add holiday or up-to-date imagery&nbsp;<\/li>\n\n\n\n<li>Use festive and location-based keywords&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you offer services\u2014such as hair styling, personal training sessions, or massage therapy\u2014make sure online booking and payment options are available.&nbsp; That way, customers can book and pay instantly, even as a gift.<\/p>\n\n\n\n<p>To make bookings faster for returning customers and VIPs, enable your <a href=\"https:\/\/www.setmore.com\/features\/your-branded-app\">branded mobile app<\/a>. Customers can add your Booking Page to their mobile\u2014with no coding required. Your logo sits on their homescreen, giving instant access to book whenever they like.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The best of both worlds: Offer both in-store and video services<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.bcg.com\/publications\/2025\/how-retailers-de-risk-2025-holiday-shopping-season?utm_source=chatgpt.com\">BCG<\/a>, Hybrid shopping is here to stay: customers want the convenience of online browsing or booking, but still value the \u2018touch-and-feel\u2019 in-person experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"442\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/2-1-700x442.png\" alt=\"\" class=\"wp-image-10004\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/2-1-700x442.png 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/2-1-250x158.png 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/2-1-120x76.png 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/2-1.png 760w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>Offer both in-store and video appointment slots and give clients options. Adding a <a href=\"https:\/\/support.setmore.com\/en\/articles\/490929-add-booking-policy-terms-conditions\">Booking Policy <\/a>to your Booking Page can help clarify what\u2019s new or encourage customers to book specific services for the season.<\/p>\n\n\n\n<p>This helps you include everyone while enabling better scheduling, easier planning, and reducing queuing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Increase your online visibility on Google Search<\/h2>\n\n\n\n<p>If you have a Google Business Profile, connecting <a href=\"https:\/\/www.setmore.com\/integrations\/reserve-with-google\">Reserve with Google<\/a> allows potential customers to book directly from your listing. Anyone searching for \u201c<em>yoga near me\u201d<\/em>, \u201c<em>hair salon new york\u201d<\/em> or \u201c<em>tattoo studio london\u201d<\/em> can book instantly\u2014without even visiting your website first.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"442\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/3-1-700x442.png\" alt=\"\" class=\"wp-image-10005\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/3-1-700x442.png 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/3-1-250x158.png 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/3-1-120x76.png 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/3-1.png 760w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>SQ Magazine shares that <a href=\"https:\/\/sqmagazine.co.uk\/google-usage-statistics\/\"><strong>80% of online product journeys begin with a Google search<\/strong><\/a>, highlighting how often consumers turn to Google first when shopping or looking for services \u2014 and how having booking on your profile is a difference maker.&nbsp;<\/p>\n\n\n\n<p>If you haven\u2019t yet connected <a href=\"https:\/\/www.setmore.com\/integrations\/reserve-with-google\"><strong>Reserve with Google,<\/strong><\/a> now\u2019s the perfect time with the holiday rush.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Make your marketing merry and bright<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/06\/26\/3105885\/0\/en\/2025-Holiday-Shopping-Preview-Consumers-Will-Spend-Carefully-Shop-Earlier-Buy-Via-Social-Media-and-Scrutinize-Brand-Values.html\">Globe News Wire<\/a> highlights that social media, online reviews, and price-conscious or value-oriented consumers heavily influence holiday shopping in 2025. This gives you the opportunity to showcase your personality, inspire your followers, and encourage them to book.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"442\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/4-700x442.png\" alt=\"\" class=\"wp-image-10006\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/4-700x442.png 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/4-250x158.png 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/4-120x76.png 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/4.png 760w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>To reach them early and keep your business top of mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post regularly and genuinely on social media \u2013 blend trends, personal touches and offerings together.<\/li>\n\n\n\n<li>Add a \u2018<strong>Book Now<\/strong>\u2019 button to your <a href=\"https:\/\/www.setmore.com\/integrations\/facebook\"><strong>Facebook<\/strong><\/a> and <a href=\"https:\/\/www.setmore.com\/integrations\/instagram-booking\"><strong>Instagram<\/strong><\/a> business profiles to capitalize on likes.&nbsp;<\/li>\n\n\n\n<li>Enable<strong> <\/strong><a href=\"https:\/\/www.setmore.com\/integrations\/instagram\"><strong>Instagram Stream<\/strong><\/a> to pull your latest posts into the Gallery on your Booking Page.<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/www.setmore.com\/integrations\/mailchimp\"><strong>Mailchimp<\/strong><\/a> to send targeted email campaigns promoting seasonal discounts and end-of-year offers.&nbsp;<\/li>\n\n\n\n<li>Segment your audience (e.g. past customers, high-value clients, local followers, gift-seekers) so each target group receives relevant messaging.<\/li>\n<\/ul>\n\n\n\n<p>This helps you reach people early and stay top-of-mind as they browse and compare leading up to peak shopping days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Grow your rep\u2019 with Google Reviews<\/h2>\n\n\n\n<p>Your Google Business Profile isn\u2019t just a listing; it\u2019s a place where potential customers form their first impression of your business. Reviews play a huge role: in 2025, nearly <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\">70% of consumers read between 3\u20137 reviews before booking a service<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"442\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/5-700x442.png\" alt=\"\" class=\"wp-image-10007\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/5-700x442.png 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/5-250x158.png 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/5-120x76.png 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2020\/11\/5.png 760w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>Connecting <strong>Google reviews <\/strong>with your Booking Page puts your stellar ratings right where customers make decisions.\u00a0<br><br>If you\u2019re on <a href=\"https:\/\/www.setmore.com\/pricing\">Pro<\/a>, take it a step further by automatically sending a Google review request after each appointment, helping grow reviews both on your Booking Page and Google Business Profile.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make time this holiday season with simplified scheduling<\/h2>\n\n\n\n<p>Don\u2019t have scheduling? Get started with a <a href=\"https:\/\/signup.setmore.com\/start-now\">FREE<\/a> account today.\u00a0 If you need help getting your business holiday-ready, our human team is here 24\/7 to support you. Contact us at <a href=\"mailto:help@setmore.com\">help@setmore.com<\/a>, via the live chat in your app, or give us a call +1 (800) 749-4920.<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s that time of year when your customers start thinking about the holidays. As gift searching and list making increase foot traffic and online searches, being prepared to handle the business boost will help you capitalize on this annual surge. According to Accenture, 87% of shoppers plan to spend the same or more this holiday&#8230;","protected":false},"author":13,"featured_media":10008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[379],"class_list":["post-5261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-howto","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways To Prepare For Holiday Shopping In 2025 | Setmore<\/title>\n<meta name=\"description\" content=\"From virtual shopping appointments to booking services as gifts, Team Setmore covers the top 5 ways to cater to customers this holiday season. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.setmore.com\/blog\/set-up-for-holiday-shopping-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Prepare For Holiday Shopping In 2025 | Setmore\" \/>\n<meta property=\"og:description\" content=\"From virtual shopping appointments to booking services as gifts, Team Setmore covers the top 5 ways to cater to customers this holiday season. 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