{"id":5083,"date":"2020-08-20T18:07:41","date_gmt":"2020-08-20T12:37:41","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=5083"},"modified":"2024-01-09T20:11:23","modified_gmt":"2024-01-09T14:41:23","slug":"watches-of-switzerland-invests-in-gold","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/watches-of-switzerland-invests-in-gold\/","title":{"rendered":"Watches of Switzerland invests in gold-standard appointment software"},"content":{"rendered":"\r\n

And, you guessed it, that appointment software is Setmore. The Watches of Switzerland Group<\/a>, encompassing luxury jewellery brands like Rolex & Patek Philippe, have introduced personal appointments to their customers.<\/p>\r\n\r\n\r\n\r\n

Now, when a customer is interested in a dazzling timepiece, they utilise a newly-implemented online appointment system. See it in action on The Watches of Switzerland<\/a> and Goldsmiths<\/a> websites.<\/p>\r\n\r\n\r\n\r\n

This method of serving customers enables private in-store, telephone and Zoom video appointments<\/strong> with a store associate. In May, CEO Brian Duffy was prepared for foot traffic to take a hit due to Covid-19, with many wondering how safe it was to visit their favourite stores in-person.<\/p>\r\n\r\n\r\n\r\n

When the business\u2019 locations re-opened in June, online booking made it simple for customers to engage again, safely. In fact, in two weeks in July alone, a whopping 13,000 in-store and virtual appointments were booked <\/strong>through Setmore<\/a>.<\/p>\r\n\r\n\r\n\r\n

Let that sink in. Wow.<\/em><\/p>\r\n\r\n\r\n\r\n

Self-booking with Setmore ?<\/h2>\r\n\r\n\r\n\r\n

So, how did appointment scheduling become a crucial driver of sales? The Watches of Switzerland Group connected Setmore with their SAP Hybris website, empowering customers to self-book online.<\/p>\r\n\r\n\r\n\r\n

Customers self-scheduled one-fifth of the total appointments<\/strong> during the two-week span in July. It goes to show how proactive your audience can be when they\u2019re given the option.<\/p>\r\n\r\n\r\n\r\n

People still want to shop, but in a safe environment away from crowds. Pre-planned retail consultations not only gave the Group\u2019s customers peace-of-mind, they created personalised experiences<\/strong> that ultimately increased conversions<\/strong>.<\/p>\r\n\r\n\r\n\r\n

Executive director Craig Bolton said sales remained stable during lockdown, with more customers opting to purchase online and over the phone. Online sales increased by over 82%<\/a> while their US and UK stores were closed, unearthing the need to facilitate both virtual and store appointments upon reopening.<\/p>\r\n\r\n\r\n\r\n

Marvelling at the success of this new path to purchasing, the Group is developing more ways to take exclusive store experiences beyond their brick-and-mortar locations.<\/p>\r\n\r\n\r\n\r\n

Show us how it\u2019s done<\/h2>\r\n\r\n\r\n\r\n

Goldsmiths is just one of the Group\u2019s brands to offer a beautifully-designed booking page<\/a>. It\u2019s sleek, professional and shows the care that goes into their in-person and online customer appointments. The customer selects a store location and icons display the types of appointments available at each.<\/p>\r\n\r\n\r\n\r\n

To make things even easier for the customer, they can pick between services or appointment types<\/strong> so they\u2019re matched with the right sales associate. Customers select from watch, jewellery, repair and insurance appointments, and whether they\u2019d like to book an in-person, phone or video session.<\/p>\r\n\r\n\r\n\r\n

From there, they pick an appointment time, confirm their details and acceptance of Goldsmiths’ T&Cs, and they\u2019re booked in. Voila, no queuing necessary.<\/p>\r\n\r\n\r\n\r\n

Watch this space<\/h2>\r\n\r\n\r\n\r\n

Here\u2019s the icing on the cake, or should we say the ice on the wrist? ?<\/p>\r\n\r\n\r\n\r\n