{"id":3282,"date":"2018-07-05T12:49:23","date_gmt":"2018-07-05T07:19:23","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=3282"},"modified":"2026-04-02T20:36:53","modified_gmt":"2026-04-02T15:06:53","slug":"how-to-book-appointments-from-instagram","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/how-to-book-appointments-from-instagram\/","title":{"rendered":"How to book appointments on Instagram"},"content":{"rendered":"\n<p>Instagram enables you to display an action button directly on your profile. When clicked, the button performs an action like opening your customer-facing <a href=\"https:\/\/www.setmore.com\/features\/booking-page\">Booking Page<\/a>.<\/p>\n\n\n\n<p>More than <a href=\"https:\/\/seo.ai\/blog\/how-many-users-on-instagram\"><strong>200 million<\/strong><\/a><strong> daily active Instagram users visit a business profile<\/strong> every day. Empower your audience to schedule appointments from your page and posts, without leaving the Instagram app.<\/p>\n\n\n\n<p>Your social media works harder \u2013 raising awareness of your services and capturing new customers. Discover how to activate Instagram appointment booking with Setmore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting started with Instagram appointments<\/h2>\n\n\n\n<p>To enable the <a href=\"https:\/\/www.setmore.com\/integrations\/instagram-booking\">Instagram booking<\/a> feature, you\u2019ll need 3 accounts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An <strong>Instagram business account<\/strong><\/li>\n\n\n\n<li>A <strong>Facebook business account<\/strong><\/li>\n\n\n\n<li>A <strong>Setmore account<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"431\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-1-700x431.jpg\" alt=\"\" class=\"wp-image-10111\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-1-700x431.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-1-250x154.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-1-768x473.jpg 768w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-1-120x74.jpg 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-1.jpg 1520w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>All three are free to create and only take a few minutes to set up.<\/p>\n\n\n\n<p><strong>Note:<\/strong> Personal Instagram profiles cannot feature action buttons. A business profile enables you to add contact details, display opening hours, and run ads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.instagram.com\/502981923235522\">Learn how to create a business profile on Instagram ><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/en-gb.facebook.com\/business\/help\/1710077379203657\">Learn how to create a Facebook business page >\u00a0<\/a><\/li>\n<\/ul>\n\n\n\n<p>With a Setmore account, you can accept appointments straight from Instagram, linking your Booking Page to the <strong>\u2018Book now\u2019 <\/strong>button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check if you have an Instagram business account:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open the Instagram app<\/li>\n\n\n\n<li>Go to your <strong>profile > tap the menu (\u2630) > Settings > Account<\/strong><\/li>\n\n\n\n<li>Scroll to <strong>Switch to Professional Account<\/strong> > <strong>Business<\/strong><\/li>\n\n\n\n<li>If already highlighted, you\u2019re all set<\/li>\n<\/ul>\n\n\n\n<p>Next, <a href=\"https:\/\/help.instagram.com\/399237934150902?helpref=search&amp;sr=9&amp;query=facebook&amp;search_session_id=5807404730c809fc0be68a323009f961\">connect<\/a> your Facebook and Instagram business profiles. In the Instagram app, go to <strong>Edit Profile &gt; Page<\/strong> and link your account to the right Facebook page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to set up booking on Instagram<\/h2>\n\n\n\n<p>As an official Instagram booking partner, Setmore enables you to route all social traffic to your Booking Page. Customers can confirm appointments 24\/7, without calling or messaging you.<\/p>\n\n\n\n<p>You have two options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display a <strong>\u2018Book now\u2019 <\/strong>button on your profile<\/li>\n\n\n\n<li>Share your <strong>booking link<\/strong> in your bio<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Method 1 \u2014 Add a free \u2018Book now\u2019 button on Instagram (Mobile)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the Instagram app, go to your profile, and tap <strong>Edit Profile<\/strong>.<\/li>\n\n\n\n<li>Under <strong>Public business information<\/strong>, tap <strong>Action Buttons<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Add an action button<\/strong> and choose <strong>Book now<\/strong>. Pick <strong>Setmore<\/strong> from the partner list.<\/li>\n\n\n\n<li>Log into your Setmore account, then tap <strong>Continue as [your Instagram profile name]<\/strong>.<\/li>\n\n\n\n<li>On the <strong>Confirm Your Business<\/strong> screen, tap <strong>Next<\/strong>. Your \u2018<strong>Book now\u2019<\/strong> button is ready to accept appointments.<\/li>\n<\/ol>\n\n\n\n<p>A <strong>\u2018Book now\u2019 <\/strong>button will now appear on your profile. When tapped, your Booking Page opens within Instagram. Appointments are added instantly to your Setmore calendar, and if staff alerts are enabled, providers receive an email notification with the details.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"431\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-2-700x431.jpg\" alt=\"\" class=\"wp-image-10112\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-2-700x431.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-2-250x154.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-2-768x473.jpg 768w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-2-120x74.jpg 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-2.jpg 1520w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>For illustrated steps, <a href=\"https:\/\/support.setmore.com\/en\/articles\/2094592-book-appointments-from-instagram#h_a0d3f40dc6\">read our support article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Method 2 \u2014 Add a \u2018Book now\u2019 button via Facebook\/Meta (Web)<\/h3>\n\n\n\n<p>Some businesses need to set up the button through Meta\u2019s Business tools.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Integrations > Facebook<\/strong> and click <strong>Connect<\/strong>. Log into Facebook and continue as your profile.<\/li>\n\n\n\n<li>Select your <strong>Meta business account<\/strong> and page, then click <strong>Next<\/strong>.<\/li>\n\n\n\n<li>Review the permissions shown and click <strong>Next<\/strong>.<\/li>\n\n\n\n<li>To enable Instagram, next to <strong>Showcase my services on Instagram<\/strong>, click <strong>Set up<\/strong>. Confirm your account and catalogue, review permissions again, and click <strong>Next<\/strong>.<\/li>\n\n\n\n<li>Once you see <strong>Activated<\/strong>, scroll down and click <strong>Return to Setmore<\/strong>.<\/li>\n\n\n\n<li>Open your Instagram profile and test the \u2018<strong>Book now\u2019<\/strong> button\u2014new appointments will appear in your Setmore calendar.<br><\/li>\n<\/ol>\n\n\n\n<p>This method is especially useful if you manage multiple profiles or don\u2019t see the mobile option.<\/p>\n\n\n\n<p>For illustrated steps, <a href=\"https:\/\/support.setmore.com\/en\/articles\/2094592-book-appointments-from-instagram#h_6ba82222ed\">read our support article<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add a booking link to your Instagram bio<\/h2>\n\n\n\n<p>Your Instagram bio sits just above your feed. It\u2019s the perfect place to add a clickable link that directs people to your Setmore Booking Page.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Copy your Booking Page URL from your Setmore account<\/li>\n\n\n\n<li>Paste it into the <strong>Website<\/strong> field of your Instagram bio<\/li>\n\n\n\n<li>Followers can now tap to book with you instantly<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"431\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-3-700x431.jpg\" alt=\"\" class=\"wp-image-10113\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-3-700x431.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-3-250x154.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-3-768x473.jpg 768w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-3-120x74.jpg 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-3.jpg 1520w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>Your <a href=\"https:\/\/support.setmore.com\/en\/articles\/490970-your-booking-page-url?_gl=1*bdfruo*_ga*ODA3NTM4MDI2LjE3MDY2MDUxMzA.*_ga_F8ZFEKPVXL*czE3NTg1Mjc3NDgkbzQ5NyRnMSR0MTc1ODUyOTg2MSRqNTckbDAkaDA.\">Booking Page URL<\/a> is customizable, so you can make it on-brand and memorable. Individual staff booking links can also be shared, allowing each team member to add appointment booking to their own profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Share a booking link in Instagram DMs<\/h2>\n\n\n\n<p>Instagram now lets you drop your Booking Page directly into chats:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open any <strong>direct message<\/strong>.<\/li>\n\n\n\n<li>Tap the <strong>\u201c+\u201d icon<\/strong> in the message field.<\/li>\n\n\n\n<li>Select <strong>Book Now<\/strong> <strong>Link<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"431\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-4-700x431.jpg\" alt=\"\" class=\"wp-image-10114\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-4-700x431.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-4-250x154.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-4-768x473.jpg 768w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-4-120x74.jpg 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-4.jpg 1520w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<p>Your Booking Page URL instantly appears in the chat, making it simple to confirm appointments without extra steps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get the most from your Instagram Book now button<\/h2>\n\n\n\n<p>The \u2018Book now\u2019 button is available only through the Instagram mobile app. To maximize visibility, add your booking link to your bio, share it in Stories and Highlights, and pin a post that features your link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keeping your Instagram bookings running smoothly<\/h2>\n\n\n\n<p>If the button doesn\u2019t appear, first make sure your Instagram app is updated. You\u2019ll also need to be using a Business Account with a connected Facebook Page where you\u2019re listed as an admin. After making changes, allow 10\u201315 minutes for them to take effect.<\/p>\n\n\n\n<p>If Setmore isn\u2019t listed as a booking partner in your region, you can still guide followers to book by sharing your bio link or including your link in direct messages.<\/p>\n\n\n\n<p><a href=\"https:\/\/support.setmore.com\/en\/articles\/2094592-book-appointments-from-instagram#h_bb006308fc\">To remove the \u2018Book now\u2019 button<\/a>, go to <strong>Edit Profile &gt; Contact options &gt; Action buttons &gt; Remove Book now button<\/strong>.<\/p>\n\n\n\n<p>If setup continues to fail, try switching between mobile and web to complete the connection. Double-check that Instagram and Facebook are properly linked, and test by making a booking to confirm notifications are being sent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do I get people to book appointments on Instagram?<\/h2>\n\n\n\n<p>Let current followers know about your new Instagram booking feature. Whether you decide to share a grid post, a story, or even an Instagram Reels video tutorial, ensure you promote that their booking process just got easier.<\/p>\n\n\n\n<p>Each week, you\u2019ll be able to see how many people tapped your \u2018Book now\u2019 button using <a href=\"https:\/\/help.instagram.com\/1533933820244654\">Instagram account insights<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can I display my booking link in an Instagram Story?<\/h2>\n\n\n\n<p>Yes, all Instagram users can <a href=\"https:\/\/about.instagram.com\/blog\/spark\/announcements\/expanding-sharing-links-in-stories-to-everyone\">add links to their Stories<\/a>. Viewers don\u2019t need to head to your bio or manually type a URL after watching.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do I add a \u2018Book now\u2019 button to Instagram ads?<\/h2>\n\n\n\n<p>When advertising on Instagram, you can display a \u2018Book now\u2019 button on your sponsored story or feed post.<\/p>\n\n\n\n<p>Instagram ads appear organically, either in a user\u2019s main feed or via stories. You can set up campaigns <strong>to target particular demographics<\/strong>, filtering your audience by location, interests, and previous engagement with your company. For example, if a customer has viewed your Setmore Booking Page in the last 30 days, you can retarget them with an Instagram ad to remind them of your services.<\/p>\n\n\n\n<p>You\u2019re also able to control the placement of each ad. At the peak of interest, allow your social visitors to <strong>book on the spot<\/strong>. An Insta booking button helps transform more traffic into new customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"431\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-5-700x431.jpg\" alt=\"\" class=\"wp-image-10115\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-5-700x431.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-5-250x154.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-5-768x473.jpg 768w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-5-120x74.jpg 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-5.jpg 1520w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why get a free booking app for Instagram?<\/h2>\n\n\n\n<p>For many customers, Instagram is their first point of contact with your business. <a href=\"https:\/\/embedsocial.com\/blog\/instagram-statistics\"><strong>83%<\/strong><\/a><strong> of users say the platform helps them discover new products and services.<\/strong><\/p>\n\n\n\n<p>By adding a booking button, you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide real-time availability and accept bookings 24\/7<\/li>\n\n\n\n<li>Let interested visitors book right away<\/li>\n\n\n\n<li>Reduce admin with automated confirmations and reminders<\/li>\n\n\n\n<li>Enable your whole team to get booked from their profiles<\/li>\n\n\n\n<li>Drive traffic to your Booking Page, where customers can learn more about your services, staff, fees, and reviews<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.setmore.com\/blog\/building-a-tech-led-grooming-lounge\/\">Fais from barber lounge Haar Bros<\/a> shared his experience of adding a free <strong>\u2018Book now\u2019 button<\/strong> to Instagram. By posting hair transformations along with the booking button, his barbershop now gets <strong>20% of appointments directly from Instagram<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"700\" height=\"431\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-6-700x431.jpg\" alt=\"\" class=\"wp-image-10116\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-6-700x431.jpg 700w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-6-250x154.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-6-768x473.jpg 768w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-6-120x74.jpg 120w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2018\/07\/setmore-blog-instagram-booking-img-6.jpg 1520w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Get likes, comments and new bookings<\/h2>\n\n\n\n<p>Sprout Social reports that Instagram users are most active <strong>mid-morning through early afternoon<\/strong>\u2014often when your business is running. With Instagram\u2019s booking feature, you can keep serving clients while appointment management runs in the background.<\/p>\n\n\n\n<p>No need to stop and answer every DM. Instagram appointment booking enables customers to reserve your time day or night.Need a Setmore account?<a href=\"https:\/\/www.setmore.com\"> Sign up for free<\/a> and create your Instagram appointment system today. For more guides and videos, head to our <a href=\"https:\/\/www.setmore.com\/resources\">resources<\/a> center.<\/p>\n","protected":false},"excerpt":{"rendered":"Instagram enables you to display an action button directly on your profile. When clicked, the button performs an action like opening your customer-facing Booking Page. More than 200 million daily active Instagram users visit a business profile every day. Empower your audience to schedule appointments from your page and posts, without leaving the Instagram app&#8230;.","protected":false},"author":5,"featured_media":10117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[93,116,156],"class_list":["post-3282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-howto","tag-instagram","tag-online-booking","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Book Appointments On Instagram | Setmore<\/title>\n<meta name=\"description\" content=\"Add Instagram\u2019s \u2018Book now\u2019 button in minutes and let visitors schedule appointments 24\/7. 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