{"id":2478,"date":"2017-12-21T17:29:02","date_gmt":"2017-12-21T17:29:02","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=2478"},"modified":"2025-06-24T14:15:33","modified_gmt":"2025-06-24T08:45:33","slug":"use-setmore-get-appointments-instagram","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/use-setmore-get-appointments-instagram\/","title":{"rendered":"Use Setmore to Get Appointments from Instagram"},"content":{"rendered":"<p>Instagram is a great tool for reaching new customers while showing off your work. This is especially true if your service produces some eye-catching results, like barbershops, hair and nail salons, tattoo and piercing studios, bakeries or cake shops, auto detailing, or pet salons, to name a few.<\/p>\n<p>If you want to get more out of your Instagram page, however, you should connect it with your Setmore Booking Page. This will give your followers and fans a way to book an appointment with you online. In this post, we\u2019ll cover the basics of promoting your appointment availability on Instagram, as well as some tips, tricks, and <a href=\"https:\/\/www.setmore.com\/blog\/best-small-business-software\/\">tools<\/a> you can start using to be successful right now.<\/p>\n<h2><span style=\"font-weight: 400;\">A clear, concise Booking Page address<\/span><\/h2>\n<p>This part is pretty simple. Every Setmore account comes with a free Booking Page, which lets your customers book appointments online. If you haven\u2019t already, you can and should customize your free \u201c.setmore.com\u201d web address to something short and memorable.<\/p>\n<p><img decoding=\"async\" width=\"600\" height=\"393\" class=\"aligncenter size-full wp-image-8621\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/booking-url.jpg\" alt=\"booking url\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/booking-url.jpg 600w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/booking-url-250x164.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/booking-url-120x79.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<ol>\n<li>From a desktop or laptop, log into Setmore.<\/li>\n<li>Customize the URL by going to Apps &amp; Integrations &gt; Your Booking Page (Configure).<\/li>\n<li>At the top of the page, click \u201cEdit URL\u201d to change your Booking Page\u2019s web address.<\/li>\n<\/ol>\n<p style=\"padding-left: 30px;\"><b><i>Don\u2019t use Setmore?<\/i><\/b><i> Streamline your online customer appointment scheduling and grow your business. <\/i><a href=\"https:\/\/www.setmore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Sign up for a free account today &gt;<\/i><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Connecting Instagram to your Booking Page<\/span><\/h2>\n<p>Do you have a concise, easy-to-remember Booking Page link? Great! The next step is to add the link to your bio in Instagram, so your followers can book an appointment with you.<\/p>\n<p><img decoding=\"async\" width=\"500\" height=\"500\" class=\"aligncenter size-full wp-image-8193\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/instagram.jpg\" alt=\"instagram\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/instagram.jpg 500w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/instagram-250x250.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/instagram-150x150.jpg 150w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/instagram-120x120.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Open Instagram on your phone and navigate to your page, then tap \u201cEdit Profile.\u201d<img decoding=\"async\" width=\"500\" height=\"500\" class=\"aligncenter size-full wp-image-8194\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/edit-profile.jpg\" alt=\"edit profile\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/edit-profile.jpg 500w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/edit-profile-250x250.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/edit-profile-150x150.jpg 150w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/edit-profile-120x120.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/li>\n<li>Scroll down to the Bio section, then enter the following text:<br \/>\nBook an appointment at <b>https:\/\/salondemo.setmore.com<\/b><\/li>\n<\/ol>\n<p>Of course, replace <b>\u201chttps:\/\/salondemo.setmore.com\u201d<\/b> with your own Booking Page URL, and feel free to change the lead-in text right before your link. Tap the checkmark in the top right to save your changes.<\/p>\n<p>Now you\u2019re all set. Your Booking Page link will appear at the top of your Instagram profile and users can click or tap to book an appointment with you anytime.<\/p>\n<h2><span style=\"font-weight: 400;\">The all-important signal boost<\/span><\/h2>\n<p>You\u2019re not finished yet. Adding your Booking Page link is an essential first step, but if you really want to start getting appointments from your Instagram page, you have to regularly promote your availability. We\u2019ll call this a \u201csignal boost.\u201d<\/p>\n<p>Think of the signal boost as a free, miniature advertisement that you\u2019ll routinely pump into Instagram\u2019s social feed to let your customers know that you have availability, and are inviting your audience to book an appointment or consultation now. All of these invitations follow a simple formula:<\/p>\n<p style=\"text-align: center;\"><b>great visual + clear call-to-action = strong signal boost<\/b><\/p>\n<p>A \u201ccall-to-action\u201d is a command that reflects what you want the audience to do next. In this case, it will always be \u201cgo here to book an appointment,\u201d where \u201chere\u201d is your Setmore Booking Page.<\/p>\n<h2><span style=\"font-weight: 400;\">Examples to emulate<\/span><\/h2>\n<p>Don\u2019t have photo editing software? Lack marketing skills? Uncertain about your business branding? No worries! Check out some of the examples below. Regardless of your skill level, these are all viable options for creating signal boosts of your own.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8622 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-appointment.jpg\" alt=\"book appointment\" width=\"600\" height=\"339\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-appointment.jpg 600w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-appointment-250x141.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-appointment-120x68.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p><b>Beginner level<\/b><\/p>\n<p>If you don\u2019t have time or resources to craft original posts of your own, it\u2019s perfectly acceptable to just take a screenshot of your Booking Page and use that as your hero image. Then, add instructions in the body of the post so customers know how to reach your Booking Page.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8623 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/mobile-screenshot.jpg\" alt=\"mobile screenshot\" width=\"600\" height=\"339\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/mobile-screenshot.jpg 600w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/mobile-screenshot-250x141.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/mobile-screenshot-120x68.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p><b>Intermediate level<\/b><\/p>\n<p>Want a more professional look? If you can, overlay some text elements onto an original photograph of your work. This fits into your Instagram feed without looking out-of-place, while still delivering relevant information to your audience.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8624 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/henna-booking.jpg\" alt=\"henna booking\" width=\"600\" height=\"339\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/henna-booking.jpg 600w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/henna-booking-250x141.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/henna-booking-120x68.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p><b>Advanced level<\/b><\/p>\n<p>If you\u2019ve got some digital editing skills, and some repost-worthy images of your work, then you can create some pretty awesome signal boosts. Note in each of these examples how the creators seamlessly blend design elements with original photography, while laying everything out in a manner that\u2019s super clean and professional.<\/p>\n<h2><span style=\"font-weight: 400;\">Body text &amp; having a strong hashtag game<\/span><\/h2>\n<p>You can write whatever you want in the body of an instagram post, just make sure you mention that A) you have appointments available, B) there\u2019s a link to your Booking Page in your bio, and C) just in case they missed it, your Booking Page web address.<\/p>\n<p>Aside from that, you\u2019ll want to include some hashtags to help put your post into more feeds based on user interests. Rather than coming up with new tags every time, just spend 15 minutes creating a reserve of 20 or so hashtags that you can copy and paste into each post. Here are some ideas to get you started:<\/p>\n<ul>\n<li><b>As a baseline, your occupation and any similar industries:<\/b> #barber #sylist #tattooartist #doggroomer, and so on. These all bleed into #fashion and #style.<\/li>\n<li><b>The tools you use.<\/b> Do you use #Oster clippers or #Schwarzkopf product? Be sure to add those tags. Chances are there are enthusiasts for your tools of the trade.<\/li>\n<li><b>The mood or emotion that underpins each service.<\/b> A haircut is more than just a haircut, it\u2019s all about #lookingsharp, having #confidence and having #swagger.<\/li>\n<\/ul>\n<p>When it comes to knowing how many more or less hashtags to use, you have to trust your instincts. If the body of the Instagram post looks bare, add more hashtags. If it looks spammy, take some off.<\/p>\n<h2><span style=\"font-weight: 400;\">Tools for creating quality posts<\/span><\/h2>\n<p>If you don\u2019t have Photoshop or Sketch or another professional-grade photo editing app, there are a handful of freemium products available online that you can use to compose images either on a laptop or on your phone.<\/p>\n<p><img decoding=\"async\" width=\"316\" height=\"316\" class=\"aligncenter size-full wp-image-8201\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/canva.png\" alt=\"canva\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/canva.png 316w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/canva-250x250.png 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/canva-150x150.png 150w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/canva-120x120.png 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/>We love &amp; recommend using Canva. It comes with some easy-to-use templates, is compatible with any desktop browser, plus iOS and Android, and all the tools that you need to create Instagram-ready images are included with the free version.<\/p>\n<p>We\u2019ll run through a quick 1-2-3 of how to make your own signal boosts below, using Canva on a smartphone.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" width=\"500\" height=\"500\" class=\"aligncenter size-full wp-image-8202\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/insta-post.jpg\" alt=\"insta post\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/insta-post.jpg 500w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/insta-post-250x250.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/insta-post-150x150.jpg 150w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/insta-post-120x120.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<ol>\n<li>Select \u201cBrowse All\u201d next to the Instagram templates. Choose a template that feels good. We prefer a full photo background that will really let your work shine.<img decoding=\"async\" width=\"500\" height=\"500\" class=\"aligncenter size-full wp-image-8203\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-consult.jpg\" alt=\"book consult\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-consult.jpg 500w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-consult-250x250.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-consult-150x150.jpg 150w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/book-consult-120x120.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/li>\n<li>The first thing you want to do is swap out the default background photo with one of your own. Tap to edit, then select the right photo from your phone.<\/li>\n<li>For text, all you really need is the call-to-action to book an appointment, along with your Setmore web address. Adding \u201clink in bio\u201d can also help.<img decoding=\"async\" width=\"500\" height=\"500\" class=\"aligncenter size-full wp-image-8204\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/transparency.jpg\" alt=\"transparency\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/transparency.jpg 500w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/transparency-250x250.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/transparency-150x150.jpg 150w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/transparency-120x120.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/li>\n<li>Now for the final touch. We\u2019re going to add a Setmore brand gradient on top of the background image, with a 50% transparency. Not only does this help align the post with our brand colors, but also makes the text on top of the image easier to read.Hey, lookin\u2019 pretty good. If I were a customer, I\u2019d &lt;3 that.<\/li>\n<\/ol>\n<p>Once everything looks good, we\u2019ll post it directly to Instagram. Or, we can simply back out of the editor and the image will save automatically to our phone\u2019s Photos folder.<\/p>\n<h2><span style=\"font-weight: 400;\">Need a hand? Use these Setmore prefabs<\/span><\/h2>\n<p>We\u2019ve now covered the general rules of composition, as well as tips for body content, for your Instagram promo posts. However, if you\u2019re still feeling skittish about making images of your own, feel free to use any of the prefabricated images we\u2019ve provided below. Or, if you want to wear the Setmore colors yourself, download our <a href=\"https:\/\/www.setmore.com\/blog\/setmore-gradient-pack\/\">gradient pack<\/a> so that you can apply them to your own images (just remember: 50% transparency).<\/p>\n<p><img decoding=\"async\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-8626\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/appointment-grid-1.jpg\" alt=\"appointment grid\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/appointment-grid-1.jpg 600w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/appointment-grid-1-250x141.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/appointment-grid-1-120x68.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.setmore.com\/blog\/setmore-prefab-pack\/\" target=\"_blank\" rel=\"noopener noreferrer\">Browse\u00a0the Setmore Prefab Pack here &gt;<br \/>\n<\/a>12 images, .jpg format<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8627 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/colors-grid.jpg\" alt=\"colors grid\" width=\"600\" height=\"338\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/colors-grid.jpg 600w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/colors-grid-250x141.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/12\/colors-grid-120x68.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.setmore.com\/blog\/setmore-gradient-pack\/\" target=\"_blank\" rel=\"noopener noreferrer\">Browse\u00a0the Setmore Gradient Pack here &gt;<br \/>\n<\/a>5 images, .jpg format<\/p>\n<h2><span style=\"font-weight: 400;\">Make Instagram work for your business<\/span><\/h2>\n<p>Being successful with Instagram just takes a little bit of effort, but the payoff can be huge. You might already be in the habit of posting pics, but now each pic you post could turn into a new appointment in your calendar. And that makes the little bit of effort you put into promoting your appointments all the more worthwhile.<\/p>\n<p>If you haven\u2019t already, be sure to check out the Setmore-Instagram integration, which will stream your Instagram pics (by hashtag) directly to the \u201cPhotos\u201d tab of your Booking Page. <a href=\"https:\/\/www.setmore.com\/integrations\/instagram\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to learn more &gt;<\/a><\/p>\n<p>Thanks!<br \/>\n-Team Setmore<\/p>\n","protected":false},"excerpt":{"rendered":"Instagram is a great tool for reaching new customers while showing off your work. This is especially true if your service produces some eye-catching results, like barbershops, hair and nail salons, tattoo and piercing studios, bakeries or cake shops, auto detailing, or pet salons, to name a few. If you want to get more out&#8230;","protected":false},"author":3,"featured_media":8210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[93,172],"class_list":["post-2478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-instagram","tag-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Scheduling: Let Followers Book with Setmore<\/title>\n<meta name=\"description\" content=\"Learn how to link your Instagram account to your Setmore calendar, and get new customer appointments while showing off your work. 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