{"id":2085,"date":"2017-05-17T12:25:12","date_gmt":"2017-05-17T12:25:12","guid":{"rendered":"https:\/\/www.setmore.com\/blog\/?p=2085"},"modified":"2022-06-30T17:56:57","modified_gmt":"2022-06-30T12:26:57","slug":"setmore-story-kevv-barbers-table","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/","title":{"rendered":"Setmore Story: Kevv, The Barber\u2019s Table"},"content":{"rendered":"<p>What makes Setmore great are the people who use it. Case-in-point: Kevv the barber (<a href=\"https:\/\/www.instagram.com\/thebarberstable\/\" target=\"_blank\" rel=\"noopener noreferrer\">@thebarberstable<\/a>) from Michigan. Kevv put himself through college while building his business and his personal brand from scratch. On top of this he\u2019s pulling in tons of online traffic to <a href=\"https:\/\/www.youtube.com\/channel\/UCUhYEsx1sYMtuy_dwGyZQIg\" target=\"_blank\" rel=\"noopener noreferrer\">his YouTube channel<\/a>, where he posts how-to videos on different fade techniques mixed with excerpts of his own personal journey.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/JPRcXRU3gd8?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><i>Kevv the barber shares what he loves about Setmore.<\/i><\/p>\n<p>Kevv is the embodiment of a self-starter and a bootstrapper. His profession is barber, but in watching his videos you can tell he extends the same level of care and attention to detail over every aspect of his business, from online marketing to the customer experience. These are difficult things to accomplish but he makes it look easy.<\/p>\n<h2>Boarding school beginnings<\/h2>\n<p>Kevv started out by giving haircuts to his classmates in boarding school. Since most of the students had to stay on campus, he spotted the need and opportunity to offer cheap haircuts.<\/p>\n<p>Having only ever given haircuts to his little brother, however, Kevv\u2019s first few cuts were rough. But he got better, and the handful of customers who stuck with him for two years gave him more opportunities to practice. He also watched YouTubers like <a href=\"https:\/\/www.youtube.com\/user\/VICKTHEBARBER\" target=\"_blank\" rel=\"noopener noreferrer\">Vick the Barber<\/a> and <a href=\"https:\/\/www.youtube.com\/user\/chukt916\" target=\"_blank\" rel=\"noopener noreferrer\">Chuka Torres<\/a> to pick up techniques and tips.<\/p>\n<h2>Upgrading\u2026 to the stairwell<\/h2>\n<p>Kevv brought his trade with him to college, but the game was still the same: cuts on campus \u2013 local, friendly, and affordable. He paired up with another barber and they set up shop in a stairwell, while Kevv carried his clippers in a cardboard box (he later procured a more legit-looking case). Even in the stairwell, customers lined up three or four at a time for a haircut. By junior year he had a solid base of regulars and was taking up to 24 cuts a week, alongside his normal load of classes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8653 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/haircut-1.jpg\" alt=\"haircut\" width=\"697\" height=\"450\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/haircut-1.jpg 697w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/haircut-1-250x161.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/haircut-1-120x77.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<h2>Appointments online<\/h2>\n<p>Kevv needed a better way to coordinate with his customers and he heard about <a href=\"https:\/\/www.setmore.com\/industries\/barber-shops\">Setmore<\/a> from a friend. Once he set up the app, Setmore did the work of bringing customers to Kevv\u2019s chair by allowing them to <a href=\"https:\/\/www.setmore.com\">book their appointments online<\/a>, rather than having to stand in line all afternoon.<\/p>\n<p>Kevv makes the most out of his <a href=\"https:\/\/www.setmore.com\/features\/booking-page\">Booking Page<\/a>, emphasizing simplicity with clear, short descriptions of his service offerings. His logo features prominently and he even <a href=\"https:\/\/www.setmore.com\/integrations\/instagram\">streams Instagram photos<\/a> to his page, making it work like a fully built-out website. All of this took zero coding experience, and yet the end result is super polished and professional.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8654 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/barber-page-1.jpg\" alt=\"barber page\" width=\"697\" height=\"450\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/barber-page-1.jpg 697w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/barber-page-1-250x161.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/barber-page-1-120x77.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>What makes a barber<\/h2>\n<p>Nowadays Kevv has his own personal barbershop space and continues to book customers online. His biggest asset is his personal drive and will to succeed. Where there\u2019s a lack of knowledge, he works to fill it by educating himself, trying new things, and practicing with the customers he\u2019s got. It goes beyond haircuts \u2013 Kevv applies this ethic to his online presence and his personal brand. Gradually he\u2019s gotten better, and even at this very early stage in his career, he\u2019s managed to plant a solid foothold on one of the hardest things to do in life: starting your own business.<\/p>\n<p>I know Kevv isn\u2019t alone in this. There\u2019s hundreds, possibly thousands of other Setmore users just like him, who do a lot with a little.<\/p>\n<p>On behalf of the entire Setmore team, we\u2019re proud to have you as users.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-8655 size-full\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/beauty-salon-1.jpg\" alt=\"beauty salon\" width=\"697\" height=\"450\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/beauty-salon-1.jpg 697w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/beauty-salon-1-250x161.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/beauty-salon-1-120x77.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>&#8220;When a person sits in your chair, they expect a haircut.<br \/>\nBut they return for an experience.&#8221;<br \/>\n<\/em>-Kevv, The Barber\u2019s Table<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"What makes Setmore great are the people who use it. Case-in-point: Kevv the barber (@thebarberstable) from Michigan. Kevv put himself through college while building his business and his personal brand from scratch. On top of this he\u2019s pulling in tons of online traffic to his YouTube channel, where he posts how-to videos on different fade&#8230;","protected":false},"author":3,"featured_media":8266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[31,43],"class_list":["post-2085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-barbershop","tag-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setmore Story: Kevv, The Barber&#039;s Table<\/title>\n<meta name=\"description\" content=\"Kevv put himself through college while running his own barbershop and using Setmore to book appointments online with customers. Read it now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setmore Story: Kevv, The Barber&#039;s Table\" \/>\n<meta property=\"og:description\" content=\"Kevv put himself through college while running his own barbershop and using Setmore to book appointments online with customers. Read it now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/\" \/>\n<meta property=\"og:site_name\" content=\"Setmore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SetmoreAppointments\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-17T12:25:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T12:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/barber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cassandra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@setmore\" \/>\n<meta name=\"twitter:site\" content=\"@setmore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cassandra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/\"},\"author\":{\"name\":\"Cassandra\",\"@id\":\"https:\/\/www.setmore.com\/blog\/#\/schema\/person\/7af01d7d0e916ef47d183af85a589506\"},\"headline\":\"Setmore Story: Kevv, The Barber\u2019s Table\",\"datePublished\":\"2017-05-17T12:25:12+00:00\",\"dateModified\":\"2022-06-30T12:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/\"},\"wordCount\":610,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/barber.jpg\",\"keywords\":[\"barbershop\",\"case study\"],\"articleSection\":[\"Customer Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/\",\"url\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/\",\"name\":\"Setmore Story: Kevv, The Barber's Table\",\"isPartOf\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.setmore.com\/blog\/setmore-story-kevv-barbers-table\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2017\/05\/barber.jpg\",\"datePublished\":\"2017-05-17T12:25:12+00:00\",\"dateModified\":\"2022-06-30T12:26:57+00:00\",\"description\":\"Kevv put himself through college while running his own barbershop and using Setmore to book appointments online with customers. 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