{"id":1461,"date":"2016-08-01T15:04:18","date_gmt":"2016-08-01T15:04:18","guid":{"rendered":"http:\/\/www.setmore.com\/blog\/?p=1461"},"modified":"2025-06-24T13:00:04","modified_gmt":"2025-06-24T07:30:04","slug":"find-customers-get-website-traffic","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/find-customers-get-website-traffic\/","title":{"rendered":"Find More Customers and Get More Website Traffic"},"content":{"rendered":"<p>Your website is the virtual face of your business, attracting web surfers and converting visitors to leads and clients. But to get your <a href=\"https:\/\/www.setmore.com\/integrations#website-and-cms\">website<\/a> operating at peak efficiency, there are things that every business owner must routinely check off their to-do list. Launching your website was the first step, but like buying a car, there\u2019s maintenance that has to be done \u2013 oil changes and tire rotations \u2013 if you want to keep it road-ready.<\/p>\n<p>Having an outdated website can actually harm your business. Inaccurate information can lead<a href=\"https:\/\/www.setmore.com\/customers\/nichole\"> customers<\/a> astray and cause frustration. Broken links can push your page ranking into the \u201cno man\u2019s land\u201d of Google results (i.e. anything after page 1). So, to help you navigate the pitfalls, we\u2019ve come up with a handful of tips that\u2019ll help keep your website in top shape. All of these techniques are free to implement, they only cost time &#8211; but the cost of not doing them will be greater.<\/p>\n<h2>Make sure your Google listing is up-to-date<\/h2>\n<p>All the effort you put into your <a href=\"https:\/\/www.setmore.com\/free-business-website\">website<\/a> will go to waste if you post incorrect location or contact information. Think about it \u2013 have you ever gotten directions from Google Maps to a local business, only to show up and discover that the business was shuttered months ago? Or perhaps they moved to a new location? Surveys show that when this happens to your customers, <a href=\"https:\/\/searchenginewatch.com\/sew\/study\/2338839\/73-lose-trust-in-brands-due-to-inaccurate-local-business-listings-survey\" target=\"_blank\" rel=\"noopener noreferrer\">73% of them lose trust in your business, and 31% actually blame your business<\/a>, even if the listing came from a third party site like Yelp or Yellow Pages.<\/p>\n<p>Google is the biggest online directory to worry about, and they\u2019ll sometimes create a profile for your business even if you haven\u2019t registered. Your listing displays working hours, user reviews, location information, the status of your business and more \u2013 all of which is accessible when a <a href=\"https:\/\/www.setmore.com\/customers\">customer<\/a> searches for your services. You\u2019ll definitely want to register and run periodic checks to make sure you have the most up-to-date info, so you\u2019re not leading<a href=\"https:\/\/www.setmore.com\/customers\/travis\"> customers<\/a> astray.<\/p>\n<p><b>Action Required<\/b>: Get listed or update your listing on Google.<\/p>\n<p>To get started, sign in to <a href=\"https:\/\/www.google.com\/business\" target=\"_blank\" rel=\"noopener noreferrer\">www.google.com\/business<\/a> with your gmail account.<\/p>\n<ol>\n<li>Enter your business name and hit search.<\/li>\n<li>If your business location comes up in the search results, click on it.<br \/>\nIf your business doesn\u2019t show in the results, click on the magnifying glass and then click the option to add your business.<\/li>\n<li>Add or update the info for your business and then click verify to initiate the verification process.<\/li>\n<\/ol>\n<p>After Google <a href=\"https:\/\/support.google.com\/business\/answer\/2911778?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">verifies your listing<\/a>, usually by postcard (phone or instant verification will be available for some but not all businesses), your business will start appearing instantly when customers look you up online.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" width=\"600\" height=\"438\" class=\"aligncenter size-full wp-image-8358\" src=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2016\/08\/google-listing.jpg\" alt=\"google listing\" srcset=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2016\/08\/google-listing.jpg 600w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2016\/08\/google-listing-250x183.jpg 250w, https:\/\/storage.googleapis.com\/blog-setmore\/1\/2016\/08\/google-listing-120x88.jpg 120w\" sizes=\"(max-width: 360px) 300px, (min-width: 361px) 768px, 100vw\" \/><\/p>\n<p style=\"text-align: center;\"><i>This is what the Google verification mailer looks like. (<\/i><a href=\"http:\/\/todaymade.com\/blog\/merge-google-local-page\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Source<\/i><\/a><i>)<\/i><\/p>\n<h2>Check for typos and broken links<\/h2>\n<p>At some point you\u2019ve probably had this experience: you go to a sit-down restaurant, and while waiting for your server you notice that the fork on your placemat is dirty, the prongs are encrusted with somebody else\u2019s leftovers. You\u2019d probably think that the restaurant is unclean, right? You might even think of walking out. This example helps illustrate the concept of \u201cuser experience,\u201d which refers to how your customer feels about your website while they\u2019re using it.<\/p>\n<p>Spelling errors <a href=\"http:\/\/www.bbc.com\/news\/education-14130854\" target=\"_blank\" rel=\"noopener noreferrer\">cost businesses millions of dollars<\/a> annually. 40% of users will abandon your website if it takes <a href=\"https:\/\/blog.kissmetrics.com\/loading-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">longer than 3 seconds to load<\/a> in their browser. Broken links also detract from the user experience, harming your business\u2019s credibility and making it harder for <a href=\"https:\/\/www.setmore.com\/customers\/lynsey-jess\">customers<\/a> to entrust you with their personal information. These are the dirty forks that will end up costing you a significant chunk of business if left unaddressed.<\/p>\n<p><b>Action Required<\/b>: Audit your website.<\/p>\n<ol>\n<li><b>Run a crawl report on your website.<\/b> A crawl report lists all broken links and URLs present on your website that a search engine can\u2019t access. Some website crawlers go to the extent of determining your page load time. You can use sites like Moz, <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\">Screaming Frog<\/a>, and <a href=\"https:\/\/website.grader.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Website Grader<\/a> to generate a crawl report for your website, usually for free.<\/li>\n<li><b>Check your website for typos and poor grammar.<\/b> To help you out, you can use add-ons like <a href=\"https:\/\/app.grammarly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a> \u2013 a plugin for Chrome which acts as a supercharged spell-checker while you type \u2013 and other website-scanning tools such as typosaurus and <a href=\"https:\/\/respelt.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">respelt<\/a>.<\/li>\n<\/ol>\n<h2>Make your website mobile-friendly<\/h2>\n<blockquote><p>\u201cMore Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.\u201d <em>&#8211; <a href=\"https:\/\/adwords.googleblog.com\/2015\/05\/building-for-next-moment.html\" target=\"_blank\" rel=\"noopener noreferrer\">Inside AdWords, a Google Blog<\/a><\/em><\/p><\/blockquote>\n<p>The widespread usage of mobile devices and ready access to the internet have given rise to smartphone consumerism like never before. People use their phones for running quick web searches, anywhere and anytime, even while at the office or on the bus. So, that brings us to the million-dollar question, is your website optimized for mobile viewing? If not, you could be missing out on a lot of business since it\u2019s estimated that nearly nine in ten smartphone owners (87%) <a href=\"http:\/\/www.pewinternet.org\/2011\/07\/11\/smartphones-as-an-internet-appliance\/\" target=\"_blank\" rel=\"noopener noreferrer\">use their phones to browse the internet<\/a>.<\/p>\n<p><b>Action required:<\/b> Optimize your website for mobile viewing.<\/p>\n<p>For those who have coding skills or access to someone who does, the <a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmaster\u2019s guide<\/a> is a great resource to follow. Also, if you built your website using services like <a href=\"https:\/\/www.setmore.com\/blog\/add-setmore-wix-website\/\">Wix<\/a> and Weebly, then you can take a breather since these services usually offer mobile-friendly templates. But if you\u2019re all on your own, you can follow some of these best practices to help ensure your website\u2019s readability on mobile devices:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analyze your website\u2019s mobile-friendliness using this Google tool.<\/a> Simply enter your website\u2019s URL and click \u201cAnalyze,\u201d that\u2019s all you have to do. Knowledge is power.<\/li>\n<li>Retain only essential content on your home page \u2013 your business\u2019 phone number, address, and a brief rundown of services.<\/li>\n<li>Avoid using pop-ups, and make sure any buttons are wide and feature a one or two word call-to-action.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-1472 size-large\" src=\"https:\/\/lh3.googleusercontent.com\/48lNDdnKozfvVUjLmpIBpp9MOGWiwhYhAM-rKKvJi49EUCG2CWLxN7Bkzd-xIO9f3P_KpUTG4Ut2VW4YeQslIW2aXoxbWN12HA=s1024\" alt=\"Running through Google's mobile-ready website analyzer.\" width=\"650\" height=\"421\" \/><\/p>\n<p style=\"text-align: center;\"><em>It literally takes 30 seconds to find out how mobile-friendly your website is.\u00a0<\/em><\/p>\n<h2>Start a blog If you haven\u2019t already<\/h2>\n<p>According to a recent survey, blogging is the <a href=\"http:\/\/pamorama.net\/2013\/03\/14\/blogs-influence-consumer-spending-more-than-social-networks\/#.UUIWiVfp_Xt\" target=\"_blank\" rel=\"noopener noreferrer\">third most trusted source in shaping consumer opinion<\/a>. By posting original content through a blog, you can influence website visitors and potential customers. Not only that, but blogging can also <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#sm.00001qoq9tv1o6ek2uxwlwsavbbwc\" target=\"_blank\" rel=\"noopener noreferrer\">increase the amount of website visitors by 55%<\/a>. How? Every time you create a post, it becomes an indexable page of your website, which helps boost your search ranking in Google.<\/p>\n<p>Blogging doesn\u2019t require any sort of monetary investment on your end. You can start a blog by signing up on free blogging platforms such as <a href=\"https:\/\/www.blogger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blogger<\/a>, <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tumblr<\/a>, <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress<\/a> or <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Medium<\/a>, and start publishing posts right away. Most of these online platforms are extremely user friendly and don\u2019t require heavy tech\/coder knowledge. Getting started is the hardest part, and many would-be bloggers falter on trying to find topics to write about. The remedy is to write about stuff that you find interesting or want to know more about; a bored blogger makes for boring content.<\/p>\n<p><b>Action Required:<\/b> Start blogging and get in the habit of posting regular updates.<\/p>\n<ol>\n<li>Start a blog using one of the free platforms linked above, and create a list of some topics you want to learn more about (these will become your future blog posts).<\/li>\n<li>The blog serves as a voice for your business, so engage customers with insightful and well-crafted posts. Include images and provide opportunities to <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/share-button\" target=\"_blank\" rel=\"noopener noreferrer\">share the content through Facebook<\/a> or other preferred social media.<\/li>\n<li>To increase engagement even further, invite guest contribution from bloggers across your industry and enable comments to encourage active participation from your audience.<\/li>\n<\/ol>\n<h2>Full speed ahead<\/h2>\n<blockquote><p>\u201cSuccess is the sum of small efforts, repeated day-in and day-out.&#8221; &#8211;\u00a0<i>Robert Collier<\/i><\/p><\/blockquote>\n<p>In the digital era, your website is just as important as your physical storefront. And like your physical storefront, it requires consistent upkeep. That\u2019s the bad news. But the good news is that it only takes a small effort and a little bit of oversight, every couple of weeks or months to have an impact. Do these things and you\u2019ll gain access to a global audience: an ocean of laptop and smartphone screens. To sum up, your website is the lighthouse that brings your digital customers to shore.<\/p>\n<p>Thanks!<\/p>\n<p>-The Setmore Team<\/p>\n<p>Which of these\u00a0optimization techniques do you use\u00a0for your website? Share your experience in a comment below!<\/p>\n","protected":false},"excerpt":{"rendered":"Your website is the virtual face of your business, attracting web surfers and converting visitors to leads and clients. But to get your website operating at peak efficiency, there are things that every business owner must routinely check off their to-do list. Launching your website was the first step, but like buying a car, there\u2019s&#8230;","protected":false},"author":4,"featured_media":8360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10],"tags":[],"class_list":["post-1461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-howto","category-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Traffic: How to Find More Customers Online<\/title>\n<meta name=\"description\" content=\"Now that your business website is up and running, here\u2019s some housekeeping you should do to find more customers and get more website traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.setmore.com\/blog\/find-customers-get-website-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Traffic: How to Find More Customers Online\" \/>\n<meta property=\"og:description\" content=\"Now that your business website is up and running, here\u2019s some housekeeping you should do to find more customers and get more website traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.setmore.com\/blog\/find-customers-get-website-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Setmore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SetmoreAppointments\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-01T15:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T07:30:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/blog-setmore\/1\/2016\/08\/website-traffic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Srilakshmi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@setmore\" \/>\n<meta name=\"twitter:site\" content=\"@setmore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Srilakshmi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" 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