{"id":102,"date":"2014-10-21T01:57:04","date_gmt":"2014-10-21T01:57:04","guid":{"rendered":"http:\/\/www.setmore.com\/blog\/?p=32896084764"},"modified":"2021-10-28T20:46:23","modified_gmt":"2021-10-28T15:16:23","slug":"picking-startup-name","status":"publish","type":"post","link":"https:\/\/www.setmore.com\/blog\/picking-startup-name\/","title":{"rendered":"What’s in a Name?"},"content":{"rendered":"

Picking the right name for a startup<\/a> business is tricky. As a first impression, your business name can inspire confidence or cause your potential customer to keep looking. It\u00a0is the\u00a0cornerstone<\/span> of your foundation, the cement that holds everything together. If it’s off just by a little, the\u00a0whole building collapses.<\/p>\n

\"setmore_startup_business_name\"<\/p>\n

Guidelines for Choosing an Eye-Catching Name for Your Business<\/h3>\n

Less is More<\/b><\/p>\n

Potential clients need to remember your business name, that’s obvious. But if they’re looking online, they also need to find it easily. So don’t be too extravagant or\u00a0overly<\/span> creative. Keep it simple and to the point. Don’t pick a name like \u201cZandorY,\u201d\u00a0it’s<\/span><\/span><\/span><\/span><\/span><\/span> too over the top. Be unique, but<\/span><\/span><\/span><\/span> not at the expense of the actual product.<\/p>\n

Make an Impact<\/b><\/p>\n

No, I’m not quoting Charlie Sheen during his drug-fueled tiger’s<\/span><\/span><\/span><\/span> blood rants<\/a>. A\u00a0winning<\/span> attitude comes up with a winning name. Visualize where you want your product to go. Then find a way how your product fits\u00a0into<\/span> that vision. Having a strong visual element is central to a great name. As Morpheus said to Neo<\/a>, \u201cFree your<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> Mind.\u201d It’s easier said than done, but business is not meant to be easy.<\/p>\n

Be Search-Friendly<\/b><\/p>\n

This is the digital age, the age of the Internet. We’re slaves to it. A thriving\u00a0business<\/span> or a startup can’t survive without online savvy. When picking a name, transform your company\u00a0name<\/span> into a memorable search-friendly domain name. Don’t spell it differently than it sounds. It\u00a0all<\/span> boils down to the marketing strategy and how you execute it. Search and retrieve should be\u00a0the<\/span> mantra. The name should pop out of Google or any other search engines.<\/p>\n

Positive Reinforcement<\/strong><\/p>\n

Pick a name that has positive connotations across all cultures. Take Apple for instance. It’s the most simple word in the English<\/span><\/span><\/span><\/span> language. It’s even one of the first words a child learns in a book. It doesn’t insult any other culture or have possibly offensive implications.\u00a0The only other way names of fruits is in the media these days are when\u00a0<\/span>celebrities are giving nicknames to their children. The point is, the name of the company\u00a0should<\/span> never insult or offend. A great way to avoid this is to test it amongst a target audience.<\/p>\n

Be Descriptive<\/strong><\/p>\n

A good business name should include information about what you do. Take Nike for instance. Nike is a winged Greek<\/span><\/span><\/span><\/span> goddess of victory. People don’t think that of Nike. They think of shoes that make you fly. For the most part, the NBA made great use of the Nike\u00a0brand<\/span> and vice versa. One doesn\u2019t exist without the other. It’s a great example of branding and\u00a0marketing,\u00a0<\/span>with a great name ensuring great results.<\/p>\n

So what’s in a name? Everything: past<\/span><\/span>, present and future. William Shakespeare wrote “What’s in a name? That<\/span><\/span><\/span> which we call a rose\/ By any other name would smell as sweet.” Let that simmer, and then figure out\u00a0what’s<\/span><\/span><\/span> going to work for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"Picking the right name for a startup business is tricky. As a first impression, your business name can inspire confidence or cause your potential customer to keep looking. It\u00a0is the\u00a0cornerstone of your foundation, the cement that holds everything together. If it’s off just by a little, the\u00a0whole building collapses. Guidelines for Choosing an Eye-Catching Name…","protected":false},"author":5,"featured_media":3835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[37,39,109,164],"class_list":["post-102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-business","tag-business-name","tag-name","tag-startup-business"],"yoast_head":"\nWhat's in a Name?<\/title>\n<meta name=\"description\" content=\"Picking the right name for a startup business is tricky. 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